| Opportunities
in the Personal Technology Market
From cell phones to computers, from cameras to printers, explosive growth
in the personal technology market during the last decade has reshaped the landscape
of both business and entertainment. Responding to this personal tech revolution,
TechTarget's TechnologyGuide.com publications -- including established industry
leaders like NotebookReview.com and Brighthand.com -- provide insightful and
forward-focused coverage of all aspects of consumer technology, with an emphasis
on in-depth product testing. Covering computer software and hardware, printers,
cameras, and mobile devices, TechTarget's personal technology publications serve
up need-to-know information for general consumers while giving tech-savvy users
the opportunity to dig deep and learn more about devices, technologies, and trends.
Envisioned as a buying-decision resource for individuals,
families, and small businesses, our TechnologyGuide.com sites acknowledge and
actively respond to the fact that different user groups have widely varying needs
when it comes to technology. Our personal technology network draws a worldwide
monthly audience of millions, and research reveals that three out of four TechnologyGuide.com
readers are seriously considering a tech-related purchase. This unique position
presents brand managers with an unparalleled opportunity to reach personal technology
consumers at the precise moment when buying decisions are being made.
Sponsorship Opportunities
 |
Find
out more about reaching our personal technoogy audience
Amy Panza
Director of Advertising and Marketing
TechnologyGuide.com Media
781-657-1502
apanza@techtarget.com |
|
Banner Advertising
TechnologyGuide.com features a collection of highly targeted web sites, with
each focusing exclusively on one type of mobile technology product. Site users
represent a large collection of both ready-to-buy consumers and corporate decision-makers,
making them a rich and rapidly-growing source of highly targeted leads for all
electronics and mobile device manufacturers. Banners and text links give you
the opportunity to capitalize on this audience and increase the frequency of
messaging. By integrating banners and text links into your marketing or lead-generation
campaign, you extend your brand exposure to a highly targeted about-to-buy audience.
Resource Centers
A Resource Center is a dedicated page on one of the TechnologyGuide.com sites
devoted to information from a single company. A Resource Center is promoted across
a site as a central point of information on the company and/or a product line.
On the page, companies may promote multiple different products, videos, contests
and other assets to deepen their engagement with users of the site.
Stores
TechnologyGuide.com's Stores provide leading technology companies the means to
use the variety of their products to the greatest advantage by showing prospects
all their products so they can find the one that best fits them, providing easy
search tools for finding the right product, and introduce prospects to adjacent
product lines. TechnologyGuide.com provides this dedicated store environment on
a site where users are actively researching for an imminent purchase.
Video Sponsorships
Multiple ad studies have shown the effectiveness of video advertisements in
lifting awareness of brands. However, most outlets for video creative are too
broad or too expensive to yield enough benefit for effectiveness-focused vendors.
TechnologyGuide.com sites bridge that gap with high quality video ad offerings shown
in highly relevant locations to prime prospects. Our video offerings range from
sponsorship or editorial videos on our site(s) to the creation of a custom video
offering.
|
