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Videocasts
TechTarget makes delivering your next video simple, cost effective and fast!
TechTarget helps you to achieve unparalled engagement and interaction with video. We offer a turnkey solution that includes the technical resources, film crew, editing and promotional elements to support your campaign. Your Videocast is promoted on any one of the industry-specific websites in the TechTarget network. For expert Videocasts, TechTarget provides the speaker and produces a sponsorable video program. For vendor-specific Videocasts, you provide the talent and concept and we send a film crew on location convenient for you. Vendor Videocasts enable you to determine the topic, feature your speaker and drive a targeted audience of IT pros to view your video.
Looking for video benchmark stats and/or video ideas? View the following short video on video.
The Spotlight Is on You
Vendor Videocasts allow you to:
- Showcase a new product (either hardware or software)
- Establish a position in a market or reinforce your market leadership,
- Extend the reach of your tradeshow or seminar
- Give potential customers an insiders look at your best clients through a case study
- Provide a unique training tool to customers or potential customers
Sponsorship Benefits
With your Videocast sponsorship, you can optionally require registration and receive complete contact information for every prospective customer that registers to view your video. In addition, you have the option to customize five questions on the registration pages to capture specific targeted information of your choice — helping you to qualify and prioritize the incoming leads. You will receive detailed lead reports that you can hand off to your sales force for follow up.
Program Components
- Turnkey video production -- we provide the film crew, editing, hosting and promotion.
- 3-month listing in the Videocast Library of the selected TechTarget site, KnowledgeStorm/Bitpipe and Partner
Networks
- Company description and logo (with link to your homepage) on the entire TechTarget Partner Network
- Inclusion in a KnowledgeAlert e-Newsletter, targeting members subscribed to the Videocast’s topics
- Inclusion in the site’s “First Glance” E-Newsletter, providing pre-event promotion to your Videocast
- A promotional e-mail the day of the premiere, including descriptions of the Videocast and your company
- Inclusion in the site’s monthly “Videocast Roundup” and “This Week” e-Newsletters
- Optional development of custom registration form, including five questions of your choice
Optional Components
Live video
For clients looking to make an immediate and interactive session, make your videocast LIVE.
TechTarget will provide an on site producer, crew and necessary technology (satellite or IP-based)
feed to steam your content live. Immediately interact with your customer base and answer their
questions about your products or services.
Vendor and Expert IT Briefings
TechTarget-produced IT Briefings turn Videocasts into easy-to-follow technical briefs, which are posted across the
entire TechTarget affiliate network, enabling you to receive full contact information for every person who downloads
the full-color transcript. Maximize your investment by combining this Videocast with an IT Briefing, available at an
attractive, discounted package rate. Adding an IT Briefing is the most effective way to extend the reach of your
content and optimize your lead generation efforts.
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Find out more about TechTarget Videocasts
Mark Lewis
Director of Products, Video & Emerging Media
(781)-657-1463
mlewis@techtarget.com |
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