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TechTarget Portfolio of Managed ROI Programs
TechTarget understands that the needs of marketers vary depending on their goals. Whether your goal is to generate the largest amount of cost-effective leads or to target very specific leads for a premium, TechTarget has an ROI program for you. In addition, we understand that ROI doesn’t always mean just generating leads. Your goal may be to syndicate content, target a specific audience, establish thought leadership or create a lift for your brand.
Whatever the objective of your online campaign, TechTarget is committed to your success. With a department of 40 ROI consultants and campaign managers, we offer varying levels of account management to suit your needs.
Programs for any Marketing Objective
If Your Objective is
highly customized program and targeted leads, TechTarget has a program for you. |
If Your Objective is
market leadership and contextual alignment,TechTarget has a program for you. |
TargetROI
- Features targeted and customized lead generation program by market and demographics leveraging your content assets and targeted promotions
- Incorporates remessaging to interested leads
- Designed to guarantee increased number of unique leads with no caps on delivery
- Integrates media types such as white papers, webcasts/podcasts, topical emails, list rentals, banner ads to balance campaign goals
- Allows quality lead filters: unique leads, geographic, specific market focus, company size, international or vertical affinity
- Duration-based model over three month timeframe
- Includes ROI consulting management and regular reporting to ensure success
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ContextualROI
- Provides “contextually-relevant” advertising opportunity by leveraging TechTarget editorial assets
- Includes aggregation of content within ad units based on topic and content to make it more appealing to the visitor to view your information Guides
- Provides exclusive share of voice in market-specific sectors
- Gives primary emphasis on leveraging branding; secondary emphasis on lead generation
- Offers customized editorial-specific placements to highly-targeted audience
- Delivers unique leads
- Includes ROI consulting management of program
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| Get more information on this program. |
Get more information on this program. |
For more information on TargetROI™ and other TechTarget special programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron Murtagh, VP, ROI Consulting, West coast at mmurtagh@techtarget.com.
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