ContextualROI Marketing Programs

Connect with prospects where and when they want to be reached

TechTarget’s contextual marketing programs are customized to reach prospects by placing your advertising content within highly-relevant editorial environments. If your marketing goals extend beyond generating leads then a ContextualROI™ Marketing Program can be your gateway to increased brand awareness; targeted access to key market segments; and established thought leadership across your market category. An added benefit of these programs is that they offer exclusivity and allow an advertiser maximum share of voice (SOV).

Client Services Makes the Difference

TechTarget’s award-winning Client Services Team is dedicated to serving the needs of our advertising partners. The team is comprised of ad agency veterans and former consultants who leverage their understanding of TechTarget’s targeted media and the knowledge of our member base to maximize results for IT marketers.

Before you launch your ContextualROI campaign, Client Services reviews best practices based on experience and past performance metrics, and provides you with a strategic plan based on your marketing objectives and campaign expectations. Together, we’ll determine the guaranteed number of leads to be generated as a result of the recommended media buy and help determine an offer that will attract the desired audience. Client Services works with you in determining critical factors such as product focus and offers, creative strategy and campaign flight schedules. The team works with you throughout to ensure your Managed ROI program is successful.

Detailed analysis is provided at the conclusion of the ContextualROI campaign, including full reporting of media performance and lead quality. These consultative services are provided at no cost and passed on as a value-add to our clients.

Combine any of the following components with traditional integrated online vehicles to create a targeted marketing program that delivers your key messages to targeted prospects where and when they want to be reached:

• Mediacasts
• Podcasts
• Resource Centers
• Topical Information Centers
• All-in-One Guides
• Editorial eZines/eGuides/eBooks
• Theme Months
• Learning/Executive Guides
• Supercasts
• Topic-focused Schools

More Information on Special Programs

For more information on ContextualROI and other TechTarget Managed ROI Programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron, VP, ROI Consulting, West coast at mmurtagh@techtarget.com.