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FlexROI
A Lead Guarantee Program that Fits Any Budget
If your marketing objective is broad reach, and cost-effective lead generation, this program is flexible enough to work within your current budget parameters but also expands to meet your future needs. FlexROI is a guaranteed lead-generation program that delivers a predetermined unique number of leads at a fixed price. This enables you to:
- Meet budget and lead expectations (up to 750 unique leads per quarter)
- Leverage content assets from the power of search and content syndication to generate leads from IT pros researching solutions
- Reach a broad audience from over 100 targeted technology websites and business outlets
- Generate additional leads with promotional add-ons or step-up to TargetROI or other lead guarantee programs
With a minimum investment starting at just $2,250, FlexROI gives you control over lead flow by allowing you to purchase what you need when you need it.
- List up to 10 content assets at the same price. FlexROI is 100% performance guaranteed, and your investment is based entirely on the number of leads you purchase – not the number of documents or duration of the campaign. It offers you the flexibility to use one or as many as ten content assets.
- No more uncertainty – fixed lead purchase. Once you’ve decided on the number of leads you need, TechTarget can do the rest: coordinate promotions, identify placement, track success, and deliver reporting. When your target lead guarantee is achieved, you can renew the program to get additional leads or just keep your content up on the TechTarget Network for added exposure and start planning the next program.
- Higher search rankings with leading search engines. The TechTarget network is optimally structured for SEO. As a result, researchers using the leading search engines are often sent to our Research Libraries. The more content listed with us, the better chance you have of appearing in search results.
- Access the industry’s premiere lead capture system. You can view your leads 24/7—even schedule daily or weekly lead reports that are automatically sent to you. Using TechTarget’s LeadIQ technology, you will capture more prospects than you could with your own registration system. Included in this program is the option to add up to five registration questions to help better qualify, segment and prioritize your leads.
Working Harder for Your Success
In addition to listing content assets for three months across the TechTarget Network, including the TechTarget portfolio of sites, Bitpipe.com, and KnowledgeStorm.com, you receive the following:
- One-month placement of your content on the Research Library home page that matches your core audience
- Rotating, contextual placement alongside the TechTarget Editorial content written for your target audience (based on inventory availability)
- Company description with a link to your homepage
- Company logo displayed on each content asset listing and company description
- LeadIQ intelligent lead capture system, including up to five qualification questions
- Ensure program success with dedicated campaign management
Use Any Media Type
As IT professionals research enterprise technologies, they review anything from analyst reports and white papers to video clips and trial software. With FlexROI™ you can use any and all of your marketing materials no matter what format or media type. Some of the content that can be used includes:
Documents
- White Papers
- Case Studies
- Data Sheets
- Analyst Reports
Multimedia
- Video clips
- Webcasts
- Flash Demos
- Screencasts
Other
- ROI Calculators
- Trial Software
- Events
- PowerPoint Slides
Flexibility in Campaign Investment and Campaign Length
FlexROI campaigns are custom built to match your campaign scheduling requirements as well as your budget. A FlexROI program ranges in price from $2,250 to $30,000 a quarter delivering up to 750 unique leads. Longer campaigns can be designed to generate even more leads based on your marketing goals.
Optional Promotional Components – Lead Accelerator Packs
- Lead Accelerator Packs provide additional leads via inclusion in two forms of shared, outbound promotion.
- Dedicated e-mail to the e-Newsletter subscribers on a TechTarget website of your choice, promoting your content’s availability
More Information on Special Programs
For more information on ReachROI and other TechTarget Managed ROI Programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron, VP, ROI Consulting, West coast at mmarron@techtarget.com.
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