FlexROI

A Lead Guarantee Program that Fits Any Budget

Wouldn’t it be nice to actually get what you pay for?

TechTarget’s online syndication package, FlexROI™, maximizes revenue potential by providing a guaranteed minimum number of high-quality sales leads -- at a fixed cost. FlexROI™ packages combine the powerful, broad reach of content syndication with outbound promotion to deliver cost-effective, guaranteed CPLs. FlexROI™ is flexible enough to work within your current budget parameters, but also expands to meet your future needs.

This enables you to:

• Meet budget and lead expectations on a quarterly basis
• Leverage the power of search and content syndication to generate leads from IT pros researching solutions
• Reach a broad audience from over 100 targeted technology websites and business outlets
• Generate additional leads with promotional add-ons or step-up into a TargetROI program

FlexROI™ puts multiple white papers in the hands of enterprise IT professionals and delivers to you the contact information of the decision makers you need to reach. The TechTarget Network of sites and our Partner Network of IT- and business-related Web sites give you instant access to millions of IT professionals who are actively searching for information to create vendor short lists for upcoming purchases of IT equipment, software and services.

FlexROI™ gives you control over lead flow by allowing you to purchase what you need when you need it.

• List 3 white papers across the entire TechTarget Network. Additional white papers can be added to your campaign for an additional fee.
• No more uncertainty – lead guarantees. FlexROI™ provides a minimum 200-lead guarantee, with the potential for unlimited leads.
• Higher search rankings with leading search engines. The TechTarget network is optimally structured for SEO. As a result, researchers using the leading search engines are often sent to our Research Libraries. The more content listed with us, the better chance you have of appearing in search results.
• Access the industry’s premiere lead capture system. You can view your leads 24/7—even schedule daily or weekly lead reports that are automatically sent to you. Using TechTarget’s LeadIQ technology, you will capture more prospects than you could with your own registration system. Included in this program is the option to add up to five registration questions to help better qualify, segment and prioritize your leads.
• An opportunity to leverage the investment you’ve already made in content creation. You’ll realize continual return on your existing white papers.

In addition to your presence on the TechTarget Research Libraries and our Partner Network of IT- and business-related Web sites, the FlexROI™ Package promotes your white paper by pushing it out to targeted subscribers that have opted-in to be notified of information on specific topics. With targeted promotion and lead generation at the core of the FlexROI™ Package, we enable you to zero in on qualified IT decision makers while they are in a “research to buy” mode.

About the TechTarget Research Library and Partner Network

TechTarget’s Research Library is a comprehensive collection of white papers, webcasts, video and additional literature IT and business professionals need to make purchasing decisions. The Library is syndicated to a network of carefully selected Web sites that are leaders in different IT and business segments – including Bitpipe.com, BusinessWeek.com, Forbes.com, the entire TechTarget portfolio of enterprise IT Web sites and more. The both broad and deep reach of the Network dramatically increases a your odds of getting found online. With the power of our Partner Network behind us, TechTarget’s Research Library generates nearly two million page views from 750,000 unique visitors each month.

FlexROI™ Features—Complete with Targeted E-mail Promotions

• Three-month listing of your three white papers across the TechTarget Network of sites
• Three-month listing of your three white papers across the entire TechTarget Partner Network of IT- and business-related sites, including Bitpipe.com and KnowledgeStorm.com
• Inclusion in three separate KnowledgeAlert e-Newsletters (one per white paper)
• One-month placement of each content asset on a TechTarget White Paper Research Library Home Page;
• Rotating, contextual placement alongside the TechTarget Editorial content written for your target audience (based on inventory availability)
• Company description with link to your homepage on entire TechTarget Network of sites
• Company logo displayed next your white paper and company description

Lead Capture and Reporting

Using TechTarget’s LeadPrism Lead Center, you can view your leads 24 hours a day, seven days a week—even schedule daily or weekly lead reports. You’ll receive detailed demographic information for every prospect that downloads your white paper to better qualify and segment your leads. Lead Center also includes features such as Lead Engagement ranking, to help you collect actionable intelligence and valuable insight into all leads generated through TechTarget programs.

Customized Questions Enable you to Zero-in on your Target Market

The Syndication Package includes the option to add up to five customized questions on your registration form to help better qualify and segment your leads.

More Information on Special Programs

For more information on FlexROI and other TechTarget Managed ROI Programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron, VP, ROI Consulting, West coast at mmarron@techtarget.com.