ReachROI

An Online Lead Generation Program that Delivers Broad Reach and Guaranteed Results

Wouldn’t it be nice to actually get what you pay for?

TechTarget’s online white paper syndication package, ReachROI, maximizes revenue potential by providing a guaranteed number of high-quality sales leads -- at a fixed cost. ReachROI packages provide the broad reach of content syndication at cost-effective guaranteed CPLs. To reinforce your campaign, this package includes a lead nurturing process that continually reaches out to prospects with your message over several weeks. ReachROI takes the uncertainty out of online marketing by not only proving ROI, but ensuring it.

Client Services Makes the Difference

TechTarget’s award-winning Client Services Team is dedicated to serving the needs of our advertising partners. The team is comprised of ad agency veterans and former consultants who leverage their understanding of TechTarget’s targeted media and the knowledge of our member base to maximize results for IT marketers.

Before you launch your ReachROI™ campaign, Client Services reviews best practices based on experience and past performance metrics, and provides you with a strategic plan based on your marketing objectives and campaign expectations. Together, we’ll determine the guaranteed number of leads to be generated as a result of the recommended media buy and help determine an offer that will attract the desired audience. Client Services works with you in determining critical factors such as product focus and offers, creative strategy and campaign flight schedules. The team works with you to ensure your ReachROI™ program is successful.

Detailed analysis is provided at the conclusion of the ReachROI™ campaign, including full reporting of media performance and lead quality. These consultative services are provided at no cost and passed on as a value-add to our clients.

Follow-up Campaign Pinpoints Highly Actionable Prospects

The lead generation campaign is just the start of your marketing plan. ReachROI™ packages combine our traditional high performance lead generation packages with email nurturing to help you achieve the greatest return on your marketing investment. Through a structured series of personalized emails, you’re able to extend your face time with white paper downloaders or Webcast viewers when they are in research-to-buy mode. Each repeat positive contact helps ensure you stay top-of-mind with prospects as they begin compiling their vendor short lists.

You benefit from:

• The broadest syndication of your content;
• Cost-effective IT and business-side lead generation;
• Leveraging your product literature—including data sheets, product spec sheets, demos, upcoming event information, and manuals—to reinforce and maintain a prospect’s interest over time;
• Timely follow up with prospects through email re-messaging that begins 24 hours after a lead is captured;
• Notification e-mails sent to you whenever your program generates a highly-actionable and focused lead.

More Information on Special Programs

For more information on ReachROI and other TechTarget Managed ROI Programs, please contact Karen Lefkowitz, VP Client Services, at klefkowitz@techtarget.com.