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TargetROI
Maximize Your Marketing Investment
TargetROI™
TechTarget's TargetROI™ lead
generation program maximizes profit potential
by providing your organization with high-quality,
profiled and guaranteed leads at a fixed cost.
Based on the proven reach
and frequency model used in radio advertising,
TargetROI eliminates risk by integrating media
to meet traffic and lead generation objectives.
It combines several online advertising components
into an integrated marketing campaign designed
to generate qualified, targeted sales leads
for vendors thereby proving ROI and meeting or exceeding
performance metrics.
Integrated Marketing
TargetROI is, at its core,
an integrated marketing program that creates
top-of-mind awareness and maximizes ROI. We
deliver highly qualified leads through the use
of targeted media vehicles, such as:
- E-Newsletters (including Daily News, Tips and HTML-based newsletters)
- Webcasts (including real-time Vendor Connections)
- Standard ad placements (including banners and skyscrapers)
- List Rentals
- Big Ad Units
Profiling Highly Qualified
Leads
By the use of dedicated landing
pages, TargetROI campaign respondents are screened,
allowing for conversion tracking and lead profiling creating the ability to classify lukewarm leads from
the hottest leads.
Campaign Management:
An Added Value
As a special added value to
the TargetROI program, TechTarget Client Services campaign
management contributes to a highly effective,
cost-competitive integrated campaign. Before
you launch your TargetROI campaign, Client
Consulting reviews best practices based on
experience and past performance metrics, and
provides you with a strategic plan based on
your marketing objectives and campaign expectations.
Together, we'll determine the guaranteed number
of leads to be generated as a result of the
recommended media buy.
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First Time TargetROI Program
The First Time TargetROI program combines TechTarget's best lead-generating products into an eight-week turnkey marketing program. This program increases awareness and maximizes ROI, making it an ideal vehicle for IT vendors who are looking to generate leads in a relatively short timeframe to fill their sales pipelines.
Exclusively for brand new TechTarget online advertisers, current TechTarget advertisers buying an integrated media program for the first time or for those clients who have not advertised within the last 12 months, the First Time TargetROI combines the strengths of different online media to achieve your marketing goals, and includes Client Consulting services to maximize performance.
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TargetROI:Vertical
Increase the effectiveness of your marketing investment by targeting vertical industries.
The TargetROI:Vertical program combines TechTarget's best lead-generating products into a twelve-week turnkey integrated marketing program that generates sales leads. Guaranteed. This unique program allows you to target the financial, government, or healthcare industry--enabling you to deliver a highly targeted message by focusing your communications efforts on the most relevant vertical industry.
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TargetROI:Brand
Proving the impact of branding online.
TargetROI:Brand is a ten-week managed advertising program that enables IT marketers to easily execute and measure the ROI of targeted online branding campaigns on TechTarget Web sites. Offered in conjunction with Dynamic Logic, TargetROI:Brand allows you to evaluate the effectiveness of your display advertising campaign by measuring shifts in the following critical brand metrics:
- Brand awareness
- Message association
- Leadership association
- Brand favorability
- Purchase intent
- Online ad awareness
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TargetROI:Brand/Demand
An integrated marketing program with guaranteed results.
TargetROI:Brand/Demand is a program geared for technology companies who need to create brand awareness and purchase consideration quickly--laying the foundation for highly qualified lead generation. This program achieves branding and lead generation objectives in an accelerated timeframe to a highly targeted audience. Our two-prong approach not only delivers measurable ROI, but actually delivers a higher number of leads compared to our traditional TargetROI™ program.
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TargetROI:Plus Custom
An integrated marketing program plus custom content development.
TargetROI:Plus Custom builds on the success of our original TargetROI™ model, by adding custom content development. Since IT professionals rely on white papers and podcasts for pre-purchase research, we aim to make your content assets part of their process. We create custom content assets to integrate into your online marketing program. Written by technology experts with a tremendous base of experience in developing effective white papers, Webcasts and other data-driven materials. The assets that are created for you will meet your objectives while serving the research needs of IT professionals.
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Windows IT Download TargetROI
Decision makers rely on downloads as part of their purchase process.
Before Windows-focused IT professionals purchase enterprise software, they conduct extensive research, which includes downloading trial versions of software. Using your trial software as an offer, Windows IT Download program connects you to the most targeted audience possible, who are further down the buying cycle--Windows IT pros that have opted-in to an e-Newsletter focused on trial versions of software and registered for a site focused on Windows IT issues.
Windows IT Download TargetROI lead generation program maximizes profit potential by providing your organization with a guaranteed number of high quality sales leads--at a fixed cost.
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More Information on Special Programs
For more information on TargetROI™ and other TechTarget special programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron, VP, ROI Consulting, West coast at mmarron@techtarget.com.
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