Maximize Your Marketing Investment - TargetROI™

TechTarget's TargetROI™ lead generation program maximizes profit potential by providing your organization with high-quality, profiled and guaranteed leads at a fixed cost.

Based on the proven reach and frequency model used in radio advertising, TargetROI eliminates risk by integrating media to meet traffic and lead generation objectives. It combines several online advertising components into an integrated marketing campaign designed to generate qualified, targeted sales leads for vendors thereby proving ROI and meeting or exceeding performance metrics.

Integrated Marketing

TargetROI is, at its core, an integrated marketing program that creates top-of-mind awareness and maximizes ROI. We deliver highly qualified leads through the use of targeted media vehicles, such as:

• Opt-in E-Newsletters
• White Papers
• Webcasts, Podcasts, Video
• Standard ad placements (including banners)
• List Rentals

Profiling Highly Qualified Leads

By the use of dedicated landing pages, TargetROI campaign respondents are screened, allowing for conversion tracking and lead profiling which creates the ability to classify leads for appropriate follow up.

Client Services Makes the Difference

TechTarget’s award-winning Client Services Team is dedicated to serving the needs of our advertising partners. The team is comprised of ad agency veterans and former consultants who leverage their understanding of TechTarget’s targeted media and the knowledge of our member base to maximize results for IT marketers.

Before you launch your TargetROI campaign, Client Services reviews best practices based on experience and past performance metrics, and provides you with a strategic plan based on your marketing objectives and campaign expectations. Together, we’ll determine the guaranteed number of leads to be generated as a result of the recommended media buy and help determine an offer that will attract the desired audience. Client Services works with you in determining critical factors such as product focus and offers, creative strategy and campaign flight schedules. The team works with you throughout to ensure your Managed ROI program is successful.

Detailed analysis is provided at the conclusion of the TargetROI campaign, including full reporting of media performance and lead quality. These consultative services are provided at no cost and passed on as a value-add to our clients.

More Information on Special Programs

For more information on TargetROI™ and other TechTarget special programs, please contact Garrett Mann, VP, ROI Consulting, East coast at gmann@techtarget.com, or Melissa Marron, VP, ROI Consulting, West coast at mmarron@techtarget.com.