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Resources for Technology Marketing in Australia and New Zealand
In Australia and New Zealand, TechTarget runs three websites designed for local technology buyers and has attracted an active audience of more than 230,000 IT pros across its full portfolio of online properties. The three dedicated ANZ sites, SearchSecurity.com.au, SearchStorage.com.au, and SearchCIO.com.au, serve the IT security, storage, and senior technology professional audiences with local content produced specifically to meet the needs and interests of IT departments in the region. The award-winning editorial team at Sydney-based Westwick-Farrow Media provides ANZ-specific case studies, features and purchasing advice for the three sites. Westwick-Farrow's sales team represents the TechTarget websites in Australia and New Zealand. In an effort to help marketers capitalise on their efforts in Australia and New Zealand and leverage TechTarget's wealth of experience in running successful online programs to engage technology buyers, we've produced the following helpful marketing best practice materials.
For more information on working with TechTarget in Australia and New Zealand, please contact:
In Australia:
Leanne Segedin, National Sales Manager, leanne@techtarget.com.au
In US:
Renee Cormier, Director, International Marketing and Operations, rcormier@techtarget.com
TechTarget in the News
TechTarget Partners with VMware to Honor Exceptional Use of Virtualization Technology across Asia Pacific
Marketing Best Practices for Australia and New Zealand
Best Practices for Banner Ads
Review these six crucial elements to ensure your banner ads will resonate with IT pros in Australia and Zealand.
How to Improve Online Lead Conversion
You’ve attracted good leads, now how do you convert them into new business? This document offers five tips for getting the most out of your sales leads so you can increase productivity and maximise ROI on your online campaigns.
Optimising White Paper Programs
Find advice for creating content that will attract and resonate with the IT audience that you’re trying to engage.
7 Steps to a Successful Landing Page
Check out these tips for improving things like the layout and messaging on your online promotional pages.
Q&A: Local Publisher’s Advice for Engaging ANZ IT Pros
Geoff Hird, publisher of Sydney-based Westwick-Farrow Media, has more than 20 years’ experience in Australian B2B media. He also serves as chairman of the industry group Publishers Australia. In this Q&A, he offers his advice to help marketers effectively reach IT pros in Australia and New Zealand.
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