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IT Market Research
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IT Agenda - Insights for Technology Marketers
TechTarget's IT Agenda monthly e-Newsletter is part of a series of events and reports written to provide insight and perspective on the developments and dynamics that shape the ever-changing world of technology.
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Reference Resources
Dynamic Logic
www.dynamiclogic.com
Dynamic Logic is an independent research company that analyzes marketing effectiveness. Dynamic Logic's products measure online advertising and e-mail, measure integrated campaigns and provide a database that aggregates all the research and makes it searchable.
eMarketer
www.emarketer.com
eMarketer aggregates and analyzes research data from over 1,600 sources covering hundreds of Internet and e-business topics. This information can be accessed in eMarketer's reports and databases of marketing statistics and industry articles.
IAB
www.iab.net
The IAB (Interactive Advertising Bureau) helps to build and sustain momentum for the interactive media and marketing industry. The IAB leaders and members, along with industry initiatives such as standards, research, advocacy and education, aim to increase the market share and effectiveness of online advertising.
OPA
www.online-publishers.org
The OPA is an industry trade organization dedicated to representing high-quality online publishers before the advertising community, the press, the government and the public. Through research, newsletters, and events, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers.
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