Technology Marketing Reports

2009 Media Consumption Benchmark Report 2: Closing the Gap between IT Buyers and IT Marketers
This report charts the differences and similarities in the usage of online content types and information sources during the buying process between IT buyers and marketers. It focuses on how the gap between IT buyers and marketers is closing now that we are coming out of the recent recession. Read this report today.

2009 Media Consumption Report: Mindset of the IT Pro during the Recession
This report charts the overall usage and effectiveness of online content types and information sources during the IT buying process. It focuses on how the media consumption of IT pros has changed during the current recession and dives deeper into their usage of online videos, trial software and social media. Read this report today.

The Google/TechTarget Research Report:
How IT Pros Search during the Purchase Process
Gain strategic and tactical insights on how to better align keywords and online media to the IT purchase process. This concise report and video featuring Mark Martel, Google, Jeff Ramminger, TechTarget, and Marilou Barsam, TechTarget, give IT marketers the tools to make smarter media and content choices for their 2009 online marketing plan. Download the research report
Watch the online video today
United Kingdom Edition also available

2008 Media Consumption Report: Perception Versus Reality of the IT Pros and IT Marketers
These reports chart the differences and similarities between information technology professionals and marketers, along with giving insight to online research for technology solutions and content type preferences.
Read report 2 from 2008
Read report 1 from 2008

Technology Buying and Media Consumption Reports
These reports are a series of quarterly technology marketing surveys to TechTarget’s IT Research Panel brought to you by TechTarget and the CMO Council. Our Q4 Report compares the preferences for media consumption and technology solutions among information technology professionals to initial benchmarks and trends established in our previous three reports.
Read report 4 from Q4 2007
Read report 3 from Q3 2007
Read report 2 from Q2 2007
Read report 1 from Q1 2007

Web 2.0: The Impact of New Media on Online Technology Marketing

In this report, Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses the impact of Web 2.0 and new media on marketing practices, ways to measure and prove ROI on these new offerings, and how to keep up with evolving consumption and technology preferences. Read this report today.

Marketing and Advertising Benchmarks: What Works Best

This report, by Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses TechTarget's success with online marketing. She focuses on TechTarget's ability to effectively communicate and promote to its audience, educate marketing managers, assess ROI, and enhance lead generation. Read this report today.

Harnessing the Power of the Internet: Strategies for Online Marketing

With the assistance of actual TechTarget examples, Marilou Barsam, Senior Vice President of Client Consulting and Corporate Marketing, discusses the use of qualitative and quantitative data in determining successful benchmarks and calculating ROI. Read this report today.

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