Targeted content and rich local expertise to reach and engage an active global audience

With offices in London, Sydney, Beijing, Singapore and Mumbai, staffed by online technology marketing experts, TechTarget brings rich local expertise to help country and region-specific marketers use online tools to significantly improve their marketing efforts.

Worldwide content supported by localized sites in nine regional markets

Serious technology buyers in every major international market come to TechTarget sites to get deep, technical content to use in technology purchase decisions. In addition to TechTarget’s English-language global network, we have over 60 non-English and localized sites run by more than 40 full-time editors.

Globally relevant articles about specific technologies combined with locally relevant news, attract serious researchers. Other media companies do not deliver this level of niche technical content making TechTarget the only true choice for marketing globally.

Reaching key technology buyers outside North America

It is precisely this content approach that has allowed us to build critical mass in every corner of the globe. More than half of our over 10 million global technology buyers are making enterprise technology decisions outside of North America. Now marketers have the opportunity to influence this audience on a large-scale in key geographic regions and countries across APAC and EMEA. In the last year alone, we delivered over 1 million leads to advertisers in these major international regions. With our advanced geo-targeting capabilities, TechTarget can help you engage the right technology decision makers as they are researching available solutions for active projects. This allows you to leverage our sophisticated media products and lead generation solutions that simply don’t exist in many local markets.

The TechTarget universe

View the entire TechTarget network of regional and local-language websites

Centralized program management and guidance simplifies global marketing and gets you to market faster

Navigating a global marketing campaign focused on multiple countries or regions and in multiple languages can be an overwhelming, time-consuming task for any marketer. Let TechTarget do the work for you. TechTarget provides a single point of campaign management and analysis across regional and country-specific campaigns to make execution simpler, faster and more effective.

This efficiency -- combined with our deep expertise in the markets we serve -- gives you the guidance you can rely on to maximize the success of your global and regional marketing efforts. TechTarget ROI consultants run hundreds of campaigns targeting individual countries and incorporating local language content. This experience has helped us build a set of best practices that we bring to bear in every marketing program we manage. Your TechTarget ROI Consultant is armed with these best practices. Working together we will:

  • Advise you on what asset types resonate best in which countries
  • Show you where translation and localization is critical and where it’s not
  • Provide insight into which technology topics and marketing techniques are most effective across any geography

Get to market faster

To help you get to market faster, your TechTarget program can start delivering in all markets immediately. We’ve eliminated the hassle and delays of dealing with separate or de-centralized media companies. TechTarget can take all your content and syndicate it in the corresponding markets for you. We further help diversify and localize marketing programs by adding editorial sponsorships. These can be translated for you and promoted to the relevant audiences in the economies you care about most.

ROI Consulting for Marketers

The industry’s first and only expert global team committed to maximizing your marketing ROI

ROI ConsultingTo understand why TechTarget has always been a true pioneer in proving ROI and delivering measurable results for our customers, you need look no further than our award-winning ROI Consulting department. ROI Consulting is a global team of marketing experts providing you with in-depth strategic guidance as they manage your campaigns from start to finish, delivering the hands-on reporting expertise, and a range of value-added services to maximize your TechTarget investments. Comprised of a core group of advertising agency veterans, technology marketing practitioners, and former consultants, ROI Consulting consistently delivers unmatched ROI for marketers behind the strength of over 100 years collective marketing experience combined with knowledge and best practices learned from managing more than 10,000 online marketing programs.

Learn more about TechTarget ROI Consulting

Extensive online capabilities help you target buyers and deliver results in the regions you care about most

Global prospect identification and engagement

Do you know when an IT professional in Munich or Melbourne has a new virtualization project?  We do. Through our revolutionary Activity Intelligence™ platform, TechTarget allows you to engage technology professionals actively researching purchases for any technology in any country across the globe. Syndicate assets in our network and generate leads from every market you are focused on with geo-targeted, activity-based promotional emails. Once that lead is generated, you can employ our Activity Intelligence Dashboard. Provided with every international campaign, it presents your local sales teams with unparalleled insight into your sales prospects at both the individual and buying team level. Additionally, with our local presence, we can offer on-site training to help your local sales office follow up on leads generated through global or locally run online marketing programs.

International brand building

Are you looking to build your brand in a specific region or country? TechTarget’s geo-targeted banner capabilities and topically relevant editorial alignment are the answer. We serve your creative to IT pros in just the targeted geographies, focused on related topics, allowing you to pinpoint areas for brand lift.

Translation and localization

Do you need help in simplifying your translation and localization efforts? Translate a few of your most strategic white papers and content assets. Or, sponsor any of our hundreds of editorial features – available in six languages -- where we’ve done the translation and localization for you. Once syndicated and promoted on our local language networks, these assets will quickly boost the number of high quality leads for your local sales team to prospect.

Flexible programs with guaranteed results designed to meet your international marketing goals

Our customized multi-country programs in multiple languages enable you -- through one campaign -- to target combinations of countries with English, German, French, Italian, Dutch, Chinese or Japanese content and receive regional lead guarantees for North America, EMEA, ASEAN or APAC.

You can choose country-specific programs targeting a single country, in language, and receive a lead guarantee. These are available for the US and UK, France, Germany, Italy, India, Benelux, Japan, China and Australia/New Zealand.

Activity Intelligence™

High-Definition Tools for the Intelligence-Driven Marketer

High Definition LeadsTechTarget’s innovative Activity Intelligence™ platform delivers marketing intelligence to accelerate buyer engagement and drive sales and marketing enablement to provide intelligence driven marketers the tools they need to drive real revenue for their brands. Activity Intelligence gives marketers real-time visibility of technology professionals' buying process and specific online interactions to strategically identify the right audiences and the best pipeline opportunities. Built on a proprietary centralized warehouse that catalogues millions of activities that members take with the content they access across our expansive global network, an in-depth preference profile is created for each user, providing specific insight to anticipate their needs and engage them as they are researching solutions for an active project. This platform powers a wide array of TechTarget products and reporting services, including Activity Intelligence Dashboard and Nurture & Notify, helping marketers capitalize on this insight and guidance to enable their sales teams and better engage prospects to drive stronger ROI on marketing efforts.

Learn more about Activity Intelligence

EMEA-focused media and opportunities

Influence technology buyers across EMEA with targeted media and programs that help you gain market share and distance your company from the competition. TechTarget has more than 25 targeted websites covering topics like data management, data centers, information security, storage, networking and IT management. These sites -- in English, German, French, Spanish and Italian -- help IT pros solve problems and maximize technology purchases through country-specific buying advice and case studies. With over 2.3 million members in the region, 500,000 EMEA sales leads generated annually, and European headquarters in London, TechTarget has the audience, experience and local expertise to enable you to make fast progress in the technology markets and countries you care about. Expand for more information about our focused capabilities in the UK, France, Germany, Italy, and Benelux.

EMEA map

TechTarget UK market snapshot

United Kingdom

Network reach

  • Hub of TechTarget's EMEA network
  • 8 localized websites
  • Over 477,000 members
  • Over 9,600 sales leads delivered per quarter
    • 1 million+ monthly page views
    • 75% strongly influence the IT purchase process

Leading content

Programs for marketers

  • Customized online integrated brand, demand generation, and social programs available with guaranteed results
  • Custom and editorial event programs including BriForum Europe, CW 500, Desktop Virtualisation and Storage seminars
  • Multi-language microsites
  • Working partnership with Financial Times in Europe to provide unified campaigns to influence and attract users from business and enterprise IT

Websites in the UK

ComputerWeekly.com SearchDataMangement.co.uk SearchNewtorking.co.uk SearchSecurity.co.uk SearchStorage.co.uk SearchVirtualDataCentre.co.uk SearchNewtorking.co.uk MicroScope

Contact information

Brent Boswell

Director of Sales, EMEA
+44 (0) 7584311889
bboswell@techtarget.com

TechTarget Germany market snapshot

Germany

Network reach

  • 5 localized German language sites
  • 127,000 German members across TT network
  • Over 7,500 sales leads delivered  per quarter
  • 53% technical or financial decision makers

Programs for marketers

  • Customized online integrated brand and demand generation programs available with guaranteed results
  • Syndication of in-language assets
  • Translation opportunities for editorial sponsorships and custom sponsorships

Websites in Germany

SearchCloudComputing.de SearchDataCenter.de SearchNetworking.de SearchSecurity.de SearchStorage.de BeyeNetwork.de

Contact information

Brent Boswell

Director of Sales, EMEA
+44 (0) 7584311889
bboswell@techtarget.com

TechTarget France market snapshot

France

Network reach

  • 8 localized French language sites
  • 100,000 French members across TT network
  • Over 2,400 sales leads delivered  per quarter

Programs for marketers

  • Customized online integrated brand and demand generation programs available with guaranteed results
  • Syndication of in-language assets
  • Translation opportunities for editorial sponsorships and custom sponsorships

Websites in France

SearchDataCenter.fr SearchDataManagement.fr SearchNetworking.fr SearchSecurity.fr SearchServerVirtualization.fr SearchSecurity.fr SearchVirtualDesktop.fr LesSourcesIT

Contact information

Brent Boswell

Director of Sales, EMEA
+44 (0) 7584311889
bboswell@techtarget.com

TechTarget Italy market snapshot

Italy

Network reach

  • 3 localized Italian language sites
  • 130,000 French members across TT network
  • Over 800 sales leads delivered  per quarter

Programs for marketers

  • Customized online integrated brand and demand generation programs available with guaranteed results
  • Syndication of in-language assets
  • Translation opportunities for editorial sponsorships and custom sponsorships

Websites in Italy

SearchCIO.it SearchNetworking.it SearchSecurity.it

Contact information

Brent Boswell

Director of Sales, EMEA
+44 (0) 7584311889
bboswell@techtarget.com

TechTarget Belgium, Luxembourg, Netherlands market snapshot

Network reach

  • Local language Syndication platform
  • 150,000 Benelux members across TT network
    • 85,000 Netherlands
    • 60,000 Belgium
    • 5,000 Luxembourg
  • Over 17,500 sales leads delivered  per year

Programs for marketers

  • Content syndication and marketing for in-language assets

Contact information

Brent Boswell

Director of Sales, EMEA
+44 (0) 7584311889
bboswell@techtarget.com

APAC-focused media and opportunities

Leverage TechTarget as a single source for attracting the right IT buyers in the countries you’re focused on across Asia Pacific. TechTarget has over 3 million APAC members and more than 40 targeted websites -- including online properties in Japanese and Chinese -- to meet IT pros’ highly targeted information needs and help marketers deliver real results on their demand generation and brand building objectives. Our APAC websites are devoted to the topics both IT pros and advertisers care about most: data centers and virtualization, enterprise applications, information security, networking, and storage. With dedicated offerings in Australia/New Zealand, China, India, and Japan, as well as targeted reach in ASEAN, TechTarget is the go-to information resource for serious active technology buyers across the region when they are making technology purchasing decisions. Expand for more information about our focused capabilities.

Asia Pacific map

TechTarget China market snapshot

China

Network reach

  • 12 localized sites in Mandarin Chinese
  • 823,000 members
  • Delivering over 600,000 monthly page views
  • 43% from organizations of more than 500 employees
  • 2,500 leads delivered per quarter

Leading content

Focused capabilities for marketers

  • TechTarget was the first media company to bring online lead generation to China and continues to pioneer in providing marketers with targeted in-language leads for their demand generation campaigns
  • Custom content creation, translation and unmatched editorial sponsorship opportunities
  • Targeted banners and specific branding opportunities across our technology-specific Chinese network

Websites in China

SearchBI.com.cn SearchCIO.com.cn SearchCloudComputing.com.cn Club.TechTarget.com.cn SearchDataCenter.com.cn SearchDatabase.com.cn SearchNetworking.com.cn SearchSecurity.com.cn SearchSMB.com.cn SearchSOA.com.cn SearchStorage.com.cn SearcSV.com.cn SearchVirtual.com.cn

 

Contact information

Helena Yuan

Vice President of Sales, China
+86-1062681688 ext. 828
hyuan@techtarget.com.cn

 

TechTarget Japan market snapshot

Japan

Network reach

  • 20 localized Japanese language sites supported by 5 full-time editors
  • 155,000+ members
  • 450,000+ monthly page views
  • 5,000 sales leads per quarter
  • 48% have 500+ employees in  their company

Programs for marketers

  • Customized online integrated brand and demand generation programs available with guaranteed results
  • Syndication of vendor in-language assets
  • Advanced opportunities to align with editorial or custom content translated into Japanese

Websites in Japan

SearchApplication Japan SearchBusiness Japan SearchCompliance Japan SearchCRM Japan SearchDataCenter Japan SearchDevelop Japan SearchHealthIT Japan SearchInformation Japan SearchMailSecurity Japan SearchManufacture Japan SearchMobile Japan SearchNetwork Japan SearchOperation Japan SearchProject Japan SearchRetail Japan SearchSaaS Japan SearchSecurity Japan SearchSMB Japan SearchUnifiedCom Japan SearchVirtualization Japan

 

Contact information

Jon Panker

Vice President, APAC
+1-617-872-0989
+86-13810471933
jpanker@techtarget.com

Australia/New Zealand market snapshot

Australia and New Zealand

Network reach

  • 3 localized sites
  • 236,487 members network wide
  • More than 5,000 leads delivered per quarter
  • Over 8.8 million ANZ banner impressions served per quarter
  • 74% of active ANZ members strongly influence the purchase process for IT products/services

Leading content

Programs for marketers

  • Customized online integrated brand, demand generation, and social programs available with guaranteed results

Websites in Australia and New Zealand

SearchCIO.com.au
SearchSecurity.com.au
SearchStorage.com.au

Contact information

Josh Garland

Country Manager, Australia
+1-617-791-0004
jgarland@techtarget.com

TechTarget India market snapshot

India

Network reach

  • 4 localized sites
  • 1,222,385 million members across the network
  • 70% of Indian members strongly influence the purchase process for IT products/services
  • Over 22.1 million Indian impressions served per quarter network wide
  • Over 11,000 leads delivered per month

Leading content

  • 6 full-time local editors and 20 expert contributors
  • Snapshot of current editorial content for Indian technology buyers across our network

Programs for marketers

  • Customized online integrated brand, demand generation, and social programs available with guaranteed results

Websites in India

SearchBusinessIntelligence.in SearchCIO.in SearchDataCenter.in SearchSecurity.in

Contact information

Jon Panker

Vice President, APAC
+1-617-872-0989
+86-13810471933
jpanker@techtarget.com

 

Our customers

Global sponsors

Global Marketing Inquiries

Renee Cormier

Director, International Marketing and Operations
+1-617-431-9404
rcormier@techtarget.com

 

Resources for marketers

Translation and "Localisation": Making smarter decisions for developing and targeting content by region and country

This white paper, the first installment of the Global Technology Marketers Best Practices Series, uses the insights from our recent Global Media Consumption Trends study and our practical experience managing lead generation and regional and country-specific campaigns to provide basic guidelines to adapt content appropriately to global markets. Download the white paper.

When Worlds Converge: Similarities in Brand Reception and Media Consumption of IT and Personal Technology Buyers

Released in September 2011, our most recent Media Consumption Report survey was fielded to a combined audience of both enterprise IT and personal technology buyers. The goal of this study was to establish whether there are similarities in how IT buyers and personal consumers respond to brand advertisements as well as general content offers in online media, advertising research. Read the full report today.

Profiling the EMEA IT Buyer for Effective Media Planning

Surveying over 1,200 EMEA IT buyers, this research will provide a clear understanding of the environment in which EMEA IT buyers conduct their research and make IT purchases. This study will guide marketers into building more effective marketing plans in EMEA. Download the report.

Profiling the APAC IT Buyer for Effective Media Planning

Surveying over 1,700 APAC IT buyers, this research will guide marketers to develop successful marketing plans in APAC. Discover the differences in buyer profiles/patterns within some of the key markets in APAC. Download the report.

Region-specific resources

EMEA

Resources for European technology marketing

China

Resources for technology marketing in China

Australia and New Zealand

Resources for technology marketing in Australia and New Zealand

India

Resources for Technology Marketing in India