IT Deal Alert™: Next generation IT project intelligence for sales and marketing teams

Alerts and insight on active technology projects to find and
close deals faster

IT Deal Alert is an innovative suite of enablement tools and services from TechTarget that addresses the distinct role-based needs of sales, marketing, and data science teams by providing real-time insight and in-depth data about IT buying teams worldwide. Powered by our world-class Activity Intelligence™ platform, IT Deal Alert is designed to grow your sales pipeline by providing you with alerts on active technology deals in the market segments you care about most.

IT Deal Alert includes these distinct tools and services:

  • Deal Data™ for Data Scientists (available worldwide): A direct upload of all TechTarget’s raw purchase intent data for any workflow for richer intelligence and better insight to predict future buying behavior. Learn more.
  • Priority Engine™ (available in N. America): New subscription data service harnessing the power of Deal Data to make it easier for Inside Sales and Marketing to prioritize new and existing accounts in a stand-alone data portal or to integrate project intelligence into their daily workflow. Learn more.
  • Qualified Sales Opportunities: This end-to-end service offering is best suited for sales organizations that
    require sales-ready leads directly and immediately. Learn more.
  • Qualified Sales Opportunities for the Channel: Turn-key, cost-effective service built just for the Channel. Learn more.

Through its Activity Intelligence platform, TechTarget analyzes activity from over 100,000 companies across its 120+ sites and 5,000 targeted topics to provide a vast amount of project intelligence to sales and marketing teams. This robust capability, combined with TechTarget’s unmatched breadth and topical depth of content, allows IT Deal Alert to identify active technology projects in over 80 technology-specific segments across the Data Center, Networking, Storage, Security, and Business Applications markets. By actively leveraging IT Deal Alert, technology sales and marketing teams can make prospecting more efficient and better target opportunities in order to win more deals in very specific markets.

Get started with IT Deal Alert today

Click here to schedule a live demo of IT Deal Alert or contact Brian McGovern, VP, IT Deal Alert at 617-431-9308 or at

Leverage TechTarget’s proprietary purchase intent data to feed rich intelligence into existing data streams

IT Deal Alert Deal Data for Data Scientists

Deal Data allows data science teams to directly upload all of TechTarget’s raw purchase intent data in order to plug rich intelligence and insight into existing data streams to better predict future behavior. This solution augments marketing and data services such as record enhancement, nurturing activities, lead scoring, and predictive modeling.

Whether analyzing data, building custom algorithms, or formulating follow-up strategies, Deal Data helps integrate TechTarget's powerful insight on IT buying behavior into your own ecosystem.

Only TechTarget has this capability

Through our Activity Intelligence platform, we get real- time insight and analysis on active technology research and buying trends across TechTarget's global network.

IT Deal Alert Warehouse

Click to enlarge

Reveal new prospects, prioritize accounts, and identify your next opportunity

IT Deal Alert Priority Engine for Sales and Marketing

Priority Engine is a quarterly or annual subscription data service that harnesses the power of Deal Data to make it easier for Sales and Marketing teams to identify and prioritize new and existing accounts in real time, get deeper insight into buyer activity, and better integrate project intelligence into their daily workflows. This powerful tool allows subscribers to gain access to thousands of verified accounts and prospects – including active TechTarget contacts and available 3rd party contacts. Priority Engine is available to customers as a stand-alone data portal or as a add-in.

Priority Engine helps teams specifically prioritize call lists, outlining who to contact in their database, who to contact from the TechTarget database, and who to contact from 3rd party data. It also delivers deep intelligence to help marketers plan and deliver more successful inbound and outbound marketing campaigns.

Click here to learn more about Priority Engine

Giving our clients a sales and marketing advantage

Customer quotes about TechTarget IT Deal Alert

Build your pipeline with confirmed projects and Qualified Sales Opportunities

IT Deal Alert Qualified Sales Opportunities for Field Sales and Channel

IT Deal Alert: Qualified Sales Opportunities provides you with 75-150 fully sales qualified opportunities every quarter in the segment(s) you select. Leveraging Deal Data and TechTarget’s comprehensive qualification process, this service provides organizations with project details, key contact information, purchase considerations, content consumption trends and current solutions installed for each lead delivered. This service is best suited for organizations that require sales-ready leads directly and immediately.

IT Deal Alert Qualified Sales Opportunities Overview


By actively leveraging Qualified Sales Opportunities, technology sales and marketing teams can immediately begin to grow their pipeline with prospects with confirmed projects, get a head start on active deals and get more at-bats with accounts that are ready to buy.

Click here to schedule a live demo of IT Deal Alert Qualified Sales Opportunities today.

IT Deal Alert Qualified Sales Opportunities for the Channel

TechTarget's IT Deal Alert: Qualified Sales Opportunities provides a new way to optimize Channel MDF/Co-Op funds and get in front of the best opportunities. Get started today with this targeted service.

Qualified Sales Opportunities takes advantage of all of TechTarget's qualification interactions with accounts

IT Deal Alert Qualified Sales Opportunities leverages all of TechTarget

Click to enlarge

Find deals and qualified sales opportunities in specific technology market segments

Technology segments available with IT Deal Alert Qualified Sales Opportunities*

Business Applications

  • Advanced Analytics
  • Agile Development
  • APM
  • Application Integration
  • Application Lifecycle Management
  • Application Modernization
  • BI Platforms
  • Business Analytics
  • Big Data
  • Business Process Management
  • Call Center
  • Content Management & Collaboration
  • Corporate Performance Management
  • CRM
  • Customer Analytics
  • Customer Experience Management
  • Data Governance
  • Data Integration
  • Data Quality
  • Data Visualization
  • Database Management
  • ERP
  • Financial Software
  • HR Software
  • Mobile Development
  • Oracle Apps
  • Oracle Database
  • SAP
  • Social Media/Networks
  • Workforce Management


  • PPM


  • Mobile device and application management


  • Cloud and Virtualized Systems Management
  • Cloud infrastructure
  • Cloud infrastructure - AWS
  • Co-location
  • Converged/Hyper-Converged infrastructure
  • DaaS (Desktop as a Service)
  • Datacenter design and power and cooling
  • Desktop management and security
  • Desktop virtualization
  • Enterprise systems management
  • Private and hybrid cloud
  • Public cloud IaaS
  • Server hardware (incl virtual servers)
  • Server Refresh Projects
  • Windows Server 2003 End-of-Life Operation System Upgrade


  • Application delivery and WAN optimization
  • Data center networking
  • Ethernet (10gbe 40gbe and 00gbe) and cable
  • Mobile Device and Application Management
  • Mobile devices and platforms
  • Network infrastructure
  • Network management
  • Network security
  • Software Defined Networks/ Network Virtualization
  • UCC: Unified communications and collaboration
  • Video Conferencing
  • Wireless LAN


  • Advanced Threat Detection
  • Application security
  • Authentication and authorization
  • Cloud security
  • Compliance risk & governance
  • Data protection
  • DDos
  • DNS/DHCP management and monitoring
  • Email Security
  • Endpoint security and anti-malware
  • Federated Identity
  • Fraud Management/Fraud Prevention/Fraud Detection
  • Identity and access management
  • Load Balancing or Web Application Security
  • SIEM
  • Single Sign-On Solutions
  • Vulnerability management
  • Web security


  • Cloud backup services
  • Cloud or outsourced disaster recovery services
  • Cloud storage
  • Cloud storage - AWS
  • Collaboration and/or file sharing
  • Data backup/data protection
  • Disaster recovery/business continuity
  • Primary storage optimization
  • SSD/flash
  • Storage for virtual servers


  • Application Delivery Controllers (ADCs)
  • Database Security
  • Encryption
  • Enterprise File Sync and Share (EFSS)
  • Secure File Transfer

* Please contact your TechTarget Account Executive to confirm segment availability by geo