Client Services

ROI Consulting Manager (Marketing Programs Manager), West

San Francisco, CA

TechTarget is seeking a ROI Consulting Manager/Marketing Programs Manager, Advertising who will be responsible for creating and implementing strategic marketing programs for TechTarget clients using TechTarget's marketing vehicles. The ROI Consulting Manager will apply experience with traditional marketing models (integration and reach and frequency, etc) to TechTarget's marketing mix to create effective, results-oriented programs for TechTarget clients. He/She will also possess skills necessary to build client relationships and augment the sales organization in setting-up renewals for business.

Essential Job Functions:

• Interest in cultivating long-term client relationships;
• Work with Site Sales Account Executives and National Sales to create proposals and programs that meet our clients' challenges;
• Oversee implementation of the program, report results, and continue to hone the program so that it meets or beats expectations;
• The Client Services Manager, Advertising’s orientation is renewal creation and revenue-generation for TechTarget through top-flight client service; and
• Ability to present program concepts and consult with clients or their business as it relates to online advertising and TechTarget media.

Knowledge, skills and abilities required:

• Bachelor’s degree
• Strong sales orientation and a thorough understanding of classical marketing, advertising and direct marketing in B2B environment;
• Thorough understanding of role of media in overall marketing mix;
• Must be able to analyze TechTarget's clients' situations and apply strategic marketing ideas and implementation plans to meet challenges;
• Must be able to measure results of efforts;
• Strong communication skills and client-ready presentation skills;
• Solid understanding of Internet marketing tools and their role in marketing mix.
• Extremely strong writing skills;
• Strong working knowledge of PowerPoint and Excel (in addition to proficiency in standard MS Office programs.);
• Deep understanding of TechTarget marketing vehicles and value proposition;
• Ability to communicate value/benefit of overall and specific TechTarget marketing vehicles; and
• Minimum 7 - 10 years of experience.

Please contact jobs@techtarget.com