Editorial

Editorial Director, TechTarget Applications Development Media

Needham, MA

TechTarget is seeking an Editorial Director who will be responsible for the editorial strategy and execution for events and online properties that comprise TechTarget’s Application Development Media Group. The Editorial Director is responsible for delivering an overall editorial mission for the group and its properties and is expected to develop an editorial strategy that aligns with the overall publishing goals of the group. The Editorial Director is expected to be a key contributor of market knowledge to the group and generate new ideas for revenue generating editorial products and initiatives. This position will work closely with the Group Publisher, other members of the Application Development management team, as well cross-functionally with other TechTarget Editorial Directors on the growth strategy for all kinds of content (e.g. editorial, user generated, partner content).

Essential job functions

• Manage the Application Development Media Group editorial staff; set annual performance goals and ensure editorial quality, site pageview growth, adherence to deadlines and overall staff productivity;
• Supervise the creation of editorial calendars that translate editorial directions into a concrete editorial plan; oversee site pageview analysis to determine if that plan is succeeding and make corrections to the editorial plan as warranted;
• Initiate and help develop site member surveys to identify the priorities, challenges and trends impacting members of the application development team; turn findings into actionable editorial initiatives and strategies;
• Lead the creation and execution of the editorial strategy for live and online events;
• Manage staff development for the editorial team, mentoring key individuals and creating training plans for the staff as needed;
• Develop the editorial staff and freelance budget, in concert with the publisher, and manage the editorial group to meet that budget;
• Recruit speakers and review content for live and online events such as conferences, seminars, webcasts, podcasts and other new media;
• Maintain strong ties to the application development community so that the content of sites and events is of high value to the targeted audience; and,
• Attend relevant industry conferences as needed.

Knowledge, skills and abilities required:

• Bachelor’s degree;
• Ten years of editorial experience, including familiarity with online production processes, especially content management and production systems; experience with analytic and traffic measurement tools;
• Management experience; experience as a Editorial Director or Managing Editor preferred;
• Strong understanding of both strategic and technical issues and challenges of members of the application development market including developers, architects, project managers, business analysts, test and QA professionals and VPs/Directors/Managers of application development teams
• Ability to lead and manage change using strong management and communication skills.
• Familiarity with online publishing that takes into consideration search engine optimization best practices
• Demonstrated publishing knowledge, understanding of journalistic ethics;
• An established track record of building large online audiences and an aptitude for learning new software and technologies;
• Strong computer/Web skills,
• Ability to multi-task and establish priorities;
• Strong organizational skills;
• Ability to delegate, coach and develop the skills of less-experienced staff; and,
• Willingness to travel.

Please contact jobs@techtarget.com