Marketing

Marketing Manager, TechTarget Enterprise Applications Media Group

Needham, MA

TechTarget is seeking a Marketing Manager who will be responsible for driving the overall success of TechTarget Web sites and events in the Enterprise Applications space. The Marketing Manager will be responsible for developing and executing marketing plans for audience recruitment and activity, and reaching all goals and metrics. They will also be responsible for the overall branding of sites, products and events in each respective market.

Essential Job Functions:

• Develop and execute effective Web site and event marketing plans;
• Create and meet all goals for member acquisition and member retention and seminar recruitment;
• Innovation in acquisition and retention marketing related to assigned sites and events;
• Develop programs, alliances and partnerships to drive traffic to sites;
• Create and execute e-mail marketing campaigns, including copywriting;
• Negotiate advantageous media sponsorships with industry groups and partner sites and conferences;
• Manage Marketing Associate.

Knowledge, skills and abilities required:

• 5+ years marketing experience required (online and B2B publishing experience preferred);
• Experience crafting and executing marketing plans;
• Experience with event marketing;
• Demonstrated success with a variety of online and offline direct marketing vehicles; including email, banner ads, newsletter sponsorships, link outreach, search engine advertising, telemarketing and direct mail.
• Excellent analytical, written and oral communication skills; copywriting experience a plus;
• Ability to analyze key metrics and interpret them into actionable data points;
• Ability to multi-task and excellent time management skills;
• BS Degree or equivalent;
• Experience in high-tech marketing a plus.

Please contact jobs@techtarget.com