Marketing

Marketing Manager, TechTarget CIO Decisions Media

Needham, MA

TechTarget is seeking a Marketing Manager who will be responsible for contributing to the overall success of the Web sites, e-zine and events in its CIO Decisions Media Group. The Marketing Manager will be responsible for developing and executing marketing plans for driving audience recruitment and activity, and reaching all associated member and traffic goals and metrics.

Essential Job Functions:

• Develop and execute effective Web site, e-zine and event marketing plans targeting senior IT managers;
• Create innovative acquisition and retention marketing strategies for the group’s sites, e-zine and events;
• Develop and negotiate programs, alliances, media sponsorships and partnerships to drive traffic and new members to the group’s sites, e-zine and events; and,
• Create and execute email marketing campaigns to site members and prospects, including copywriting;

Knowledge, skills and abilities required:

• Minimum 3-5 years marketing experience required (online and B2B publishing experience preferred);
• Experience crafting and executing innovative marketing plans;
• Demonstrated success with a variety of online and offline direct marketing vehicles; including email, banner ads, newsletter sponsorships, link outreach, SEM and telemarketing;
• Excellent analytical, written and oral communication skills;
  Ability to analyze key metrics and interpret them into actionable data points;
• Excellent time management skills;
• BS or BA Degree or equivalent; and,
• Experience in high-tech marketing a plus.

Please contact jobs@techtarget.com