Marketing

Program Performance Associate, TechTarget
Data Center and Virtualization Media

Needham, MA

TechTarget is seeking a marketing professional to drive the overall success of online media products for its Data Center and Virtualization group. This associate will report to the group’s Director of Program Performance and will be responsible for writing marketing copy and ensuring lead delivery goals are met for online products such as sponsored white papers and webcasts.

Essential Job Functions:

• Craft, revise and proofread all marketing copy for online product promotions to maximize traffic and lead capture;
• Manage all marketing-related communications for online products, including promotion schedules;
• Work with internal and client-side contacts to manage messaging and hit deadlines;
• Develop and utilize market expertise to target promotions effectively
• Help track the success of online product marketing promotions;
• Identify and execute unique marketing opportunities; and,
• Optimize underperforming marketing campaigns and help meet lead guarantees

Knowledge, skills and abilities required:

• Bachelor's degree (with a concentration in marketing or business preferred);
• Exceptional written and verbal communication skills;
• Exceptional direct-response marketing copy writing ability;
• Ability to multi-task and excellent time management skills;
• Ability to work independently;
• Attention to detail;
• Deadline oriented;
• Demonstrated success working in team environments; and
• Experience in high-tech marketing a plus.

Please contact jobs@techtarget.com