Marketing

Program Performance Associate, TechTarget Networking Media

Needham, MA

TechTarget is seeking a marketing professional to drive the overall success of online media products for its Networking Media group, which targets network and telecommunications managers, architects and mobile specialists. This associate will report to the group’s Publisher and will be responsible for writing marketing copy for e-mail newsletter and website promotions, and will work directly with the groups Product Management Associate to ensure lead delivery goals are met for online products such as sponsored White papers and Webcasts.

Essential Job Functions:

• Craft, revise and proofread all marketing copy for online product promotions to maximize traffic and lead capture;
• Manage all marketing-related communications for online products, including promotion schedules;
• Work with internal and client-side contacts to manage messaging and hit deadlines;
• Develop and utilize market expertise to target promotions effectively
• Help track the success of online product marketing promotions; and
• Identify and execute unique marketing opportunities.

Knowledge, skills and abilities required:

• Bachelor's degree (with a concentration in marketing or business preferred);
• Exceptional written and verbal communication skills;
• Exceptional direct-response marketing copy writing ability;
• Ability to multi-task and excellent time management skills;
• Ability to work independently;
• Attention to detail;
• Deadline oriented;
• Demonstrated success working in team environments; and
• Experience in high-tech marketing a plus.

Please contact jobs@techtarget.com