Marketing

Program Performance Associate, TechTarget Storage Media

Needham, MA

TechTarget is seeking a marketing professional to drive the overall success of online media products for its Storage Media Group. This associate will report to the group’s Director of Product Management and will be responsible for writing marketing copy for e-mail newsletter and website promotions, and ensuring lead delivery goals are met for online products such as sponsored white papers and webcasts. Candidates should have a strong writing background and an interest in technology.
Essential Job Functions:

• Craft, revise and proofread all marketing copy for online product promotions to maximize traffic and lead capture;
• Manage all marketing-related communications for online products, including promotion schedules;
• Work with internal and client-side contacts to manage messaging and hit deadlines;
• Track the success of online product marketing promotions; and
• Identify and execute unique marketing opportunities;

Knowledge, skills and abilities required:

• 0-2 years marketing experience;
• Exceptional written and verbal communication skills;
• Exceptional direct-response marketing copy writing ability;
• Bachelor's degree (with a concentration in marketing or business preferred);
• Ability to multi-task and excellent time management skills;
• Ability to work independently;
• Attention to detail;
• Deadline oriented;
• Demonstrated success working in team environments; and
• Experience in high-tech marketing a plus.

Please contact jobs@techtarget.com