Operations

Trafficking Manager, Display Advertising

Needham, MA

TechTarget is seeking a Trafficking Manager who will be responsible for managing the Display Advertising team and programs for TechTarget. As a manager of the Ad Operations team, the successful candidate will be highly detail oriented, comfortable in a customer-facing role and experienced at working under tight deadlines.

Essential Job Functions:

• Manage the ad trafficking process for suite of branding products including banners, eNewsletters, list rentals and custom products such as microsites
• Must be able to traffic ads using the DART ad serving system;
• Solid experience working with Rich Media, Flash and HTML, in addition to gifs and jpegs.
• Work with third party rich media vendors to test, accept, and bring the new technologies to market
• Develop and communicate ad specs to sales and sales support
• Implement online media campaigns using our ad-serving platform.
• Setup and check all creative media to ensure that it displays correctly;
• Ability to check trafficked media for accurate placement, rotation, and clickthru;
• Troubleshoot trafficking issues with ad serving vendor, 3rd party technologies and other rich media; and,
• Recommend and drive improvements to our trafficking and quality assurance process;
• Work with the Product Group to review new products and manage their implementation and set up in DART;
• Defining best practices for the online business
• Manage a team of 6 ad traffickers

Knowledge, skills and abilities required:

• Candidate must have 3+ year experience in either online media trafficking with an industry standard ad-serving vendor (DoubleClick);
• Must be familiar with all types of online media advertising;
• Familiarity with the structure and reporting features of online adverting
• Knowledge of the online advertising industry, trends, technologies and pricing models, as well as online ad serving systems, campaign metrics, and customer service
• Experience with DART, HTML, Javascript, Photoshop and Flash;
• Demonstrated ability to work independently in a deadline oriented environment;
• Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail;
• Demonstrated experience in troubleshooting and resolving problems; and,
• Demonstrated ability to work directly with internal departments towards issue resolution/project release.

Please contact jobs@techtarget.com