TechTarget Launches SearchCompliance.com to Meet Increased Demand from Information Technology Professionals to Comply with Federal Regulations
Needham, MA – February 26, 2009 – Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchCompliance.com™. This site gives strategic technology and business professionals the resources they need to better understand Federal regulations and bring their organization into compliance. The original, expert editorial for the site is lead directly by Mark Schlack, TechTarget’s vice president of editorial and a 20-year veteran of IT publishing. While serving the needs of business and technology professionals actively engaged in compliance-related projects, SearchCompliance.com enables technology solution marketers to align themselves with respected, relevant content and generate interest in their compliance-related products and services.
SearchCompliance.com will cover a wide range of editorial topics all designed to help IT professionals in understanding the regulations, detailing the processes & procedures needed to comply with regulations, describing governance structures needed to manage those processes & procedures, examining key technologies to leverage for compliance, and discussing best practices for automating compliance technologies and meeting compliance challenges.
Compliance is getting more attention from entire organizations than ever before. More than 75% of respondents to a recent TechTarget survey indicated that compliance is more important this year than last and half said they don’t have a clear understanding of what technologies to implement to support compliance activities.
“As more companies recognize that compliance is tremendously costly and time-consuming to an already-strapped IT staff, strategic IT and security managers are looking for new ways to not only ensure compliance but also reduce the cost and complexity of their compliance solutions,” said Andy Briney, senior vice president of publishing for TechTarget, “SearchCompliance.com delivers a deep resource for researching effective compliance processes and procedures, proven governance structures to manage the process, and new and existing technologies to meet ever-changing compliance mandates.”
SearchCompliance.com launches with more than 40,000 active members from large companies and/or with senior titles who have expressed interest in compliance-related content. On-going audience development is expected to increase the member base to more than 100,000 by the end of 2009.
Because Compliance encompasses more than just a single technology market, SearchCompliance.com includes links to the most relevant server, networking, data center and security content from other TechTarget sites and the new editorial focus will be reflected across our network and highlighted on several specific site including; SearchCIO.com, SearchSecurity.com, SearchDataBackup.com, SearchWinIT.com, SearchExchange.com, SearchDataManagement.com, and SearchNetworking.com.
About TechTarget
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 54 technology-specific websites and over 7.5 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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mbarsam@techtarget.com David Bailey
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