TechTarget Launches SearchStorage.co.UK and SearchSecurity.co.UK
Sites mark first major independent expansion into European market
Needham, MA – March 12, 2008 – Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of SearchStorage.co.UK™ and SearchSecurity.co.UK™. The new sites -- the first to be operated directly by TechTarget outside of the United States -- feature independent, peer and vendor content, and are designed to provide United Kingdom-based IT storage and security professionals, and IT purchase influencers and decision makers, with the information they need to make informed technology investments.
SearchStorage.co.UK, with its London-based editors and storage industry experts, provides news stories, case studies, feature articles and technical tips addressing storage related topics across a range of categories including SAN (storage area network) technologies; NAS (network attached storage) technologies; storage hardware; data backup; data protection; data storage management; and storage strategies.
SearchSecurity.co.UK, also based in London, provides IT security professionals with access to breaking industry news, virus alerts, feature articles, case studies, Webcasts, white papers, and e-newsletters focusing on application security; data privacy and compliance; identity and access management; network security topics, and other in-depth information on how UK firms are deploying the latest security technologies to secure their corporate data and assets.
“The launch of these sites marks TechTarget’s first major independent foray into the European market, where we are fostering our reputation for providing the most targeted media, the strongest brands, highest quality content, and largest online IT audience,” said Greg Strakosch, CEO of TechTarget. “With the dominance of the SearchSecurity and SearchStorage brands -- established in North America and recognized globally – and TechTarget’s reputation for providing quality, independent content, IT professionals are actively using these sites to research which products to purchase. This allows us to deliver the exact right buyer at the exact right time to advertisers, delivering a higher return on their marketing investment.”
For information on advertising and sponsorship opportunities with SearchStorage.co.UK contact Sarah Moon, UK Sales Manager, TechTarget Storage Media Group, 781-657-1608.
For information on advertising and sponsorship opportunities with SearchSecurity.co.UK contact John Griffin, VP Global Accounts, TechTarget Security Media Group, 516-558-7176.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 49 technology-specific Web sites and over six million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
©TechTarget and the TechTarget logo are registered trademarks, and SearchStorage.co.UK and SearchSecurity.co.UK are trademarks of TechTarget, Inc. All other trademarks are the property of their respective owners.