TechTarget Partners with ITmedia, Inc., a Softbank Group Company, to Launch TechTarget Japan

TechTarget's Third Asian Licensing Partnership Will Deliver Localized Versions of TechTarget Web Sites and Magazines

NEEDHAM, Mass. – March 15, 2005– Information technology (IT) media company TechTarget announced today that it has partnered with ITmedia, Inc., a Softbank Group company and Japan’s No. 1 online IT media company, to develop Japanese-language versions of TechTarget media targeting specific communities of IT professionals.

The two companies will launch TechTarget Web sites and magazines to provide original news and features, expert advice, and highly targeted e-newsletters to Japanese IT professionals and executives. In a later phase of the partnership, ITmedia editorial staff will enhance each property with local content about Japanese IT professionals, vendors and their products.

Founded in 1999, ITmedia, a Softbank Group company, is the No. 1 online media company serving the Japanese IT market. Its portfolio of Web sites features the top destinations for Japanese enterprise IT professionals seeking news, trends, advice, and expert content to help them do their jobs. Tokyo-based Softbank Group is a leading company in the broadband services industry with revenue of $4.9 billion (FY 2003). Softbank Group is an investor in all areas of broadband, including infrastructure, e-commerce, e-finance, media and marketing. Softbank Group is also the majority shareholder in Yahoo! Japan.

TechTarget also announced a reciprocal sales agreement with ITmedia, which will enable each company to sell advertising on the other’s media properties. The relationship will enable existing TechTarget advertisers to extend their marketing messages to Japanese IT professionals and executives, and will allow Japanese companies to use TechTarget’s highly efficient media to reach U.S. and Japan-based IT professionals as they research technology products and vendors.

“The launch of TechTarget Japan expands TechTarget’s international presence and establishes a strong foundation for our media in a strategically important global market,” said TechTarget CEO Greg Strakosch. “TechTarget Japan will represent the first truly targeted IT media for the Japanese enterprise IT market. These properties will bring the benefits of TechTarget’s pioneering business model—targeted media offering expert content, peer interaction, and in-depth vendor-provided content—to advertisers looking to reach this dynamic market. We have found in ITmedia a strategic partner that shares our commitment to innovation, quality, and client satisfaction.“

“We are pleased to be working with TechTarget to bring its targeted media and ROI-focused IT advertising to the Japanese market,” said Atsuo Fujimura, Chairman of ITmedia. “Both companies share a commitment to enabling IT marketers to reach targeted communities of IT decision makers through highly efficient advertising aligned with strong, independent editorial. The launch of TechTarget Japan will enable us to establish the most targeted IT media in Japan and build on the significant leadership position ITmedia holds in the industry.”

For more information on international licensing opportunities for TechTarget media, please contact Susan Odell, vice president of international, at 011-781-657-1407 or e-mail sodell@techtarget.com

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

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Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com