TechTarget Begins Optimization of Bitpipe Partner Network to Add Top Business Sites and Targeted IT Sites

BusinessWeek Joins Partner Network; Bitpipe White Papers Now Available on TechTarget Web Sites

NEEDHAM, Mass. — March 21, 2005 — Information technology (IT) media company TechTarget announced today that it has begun to optimize the Bitpipe Partner Network to focus on complementary sites that attract high-level business executives and qualified IT professionals. The announcement came as the company completed the addition of Bitpipe content to its targeted IT Web sites, such as SearchStorage.com, SearchSecurity.com, and SearchCIO.com, and began a review of how partner-sites performed in delivering qualified audiences. As part of the optimization, TechTarget has added McGraw-Hill’s BusinessWeek, one of the most respected sites for senior-level business executives, to the Bitpipe Partner Network and removed sites provided by tech publisher CMP.

“After talking with our advertisers, we undertook a review of the Bitpipe Partner Network to ensure its composition strengthens TechTarget’s ability to place advertiser messages in front of the full constellation of professionals who influence IT purchases,” said TechTarget CEO Greg Strakosch. “To achieve this goal, we will be adding the top online destinations for business executives. In addition, we have begun to replace broadly focused IT sites, such as those offered by CMP, with targeted IT sites that complement the qualified audiences of IT pros delivered through TechTarget and Bitpipe.com. We’re pleased to welcome BusinessWeek as the first of what will be many enhancements to the Bitpipe Partner Network.”

TechTarget acquired Bitpipe, the Web’s top source of vendor-provided IT white papers, in December 2004. The acquisition enabled TechTarget to build on its position as the No. 1 provider of vendor Webcasts to become the top source of IT white papers. Today, TechTarget owns the majority of the market for the distribution of IT vendor content, serving a larger number of IT professionals and executives than all other publishers combined.

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

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Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com