TechTarget Launches Web’s Most Targeted Network of Windows-focused Web Sites

Expanded Portfolio Offers Marketers of Windows-related Products and Services
Greater Efficiency than any Windows Media

NEEDHAM, Mass. --April 11, 2005— Information-technology (IT) media company TechTarget announced today the launch of the TechTarget network of Windows sites, an expanded portfolio of Web sites targeting highly specific communities of enterprise IT professionals who work with Windows technologies. Unlike competitive media, which address Windows IT professionals as a single entity, TechTarget’s Windows-focused media segment the market into areas of specialization to create the industry’s most efficient vehicles for reaching buyers of enterprise Windows technologies.

“The growth of Windows as an enterprise technology has made the concept of a single ‘Windows’ market meaningless,” said TechTarget CEO Greg Strakosch. “Today’s IT professionals think of their jobs in highly specific ways: they purchase Windows Exchange technologies, or manage Windows security. TechTarget’s Windows media are the industry’s first to align with the increasingly specialized needs of these IT pros, covering each critical Windows technology in greater depth, with more expert content, more opportunities for peer interaction, and more vendor Webcasts and white papers, than any other media. These new sites will offer unmatched efficiency for marketers looking to reach buyers of enterprise Windows technologies.”

TechTarget’s network of Windows sites will reach a combined audience of nearly half-a-million IT professionals focused on critical areas of their organizations’ Windows infrastructure. Together, the sites will enable advertisers to reach the full constellation of professionals who influence the purchase of Windows technologies, including IT executives and managers, IT staff, and business decision makers.

Each site in the network will provide advertisers with dedicated vehicles for reaching site members, cross-site advertising programs that leverage the membership of other TechTarget Windows sites and of relevant sites within the TechTarget portfolio, and integrated, guaranteed-lead programs that include the services of TechTarget’s award-winning Client Consulting Services group. The network of Windows sites includes eight sites:

• SearchWin2000.com: the flagship site, serves Windows managers and administrators with information and expert advice focused on the operating system
• SearchExchange.com: serves IT professionals responsible for selecting Exchange-related products and managing Exchange and Outlook in enterprise environments
• SearchWindowsSecurity.com: serves Windows professionals whose job includes protecting their organizations’ Windows systems against threats
• SearchWinSystems.com: provides Windows administrators with information on selecting Windows hardware, managing and tuning systems, and backup and storage, plus troubleshooting tips
• SearchVB.com: provides Windows-application developers with a wide range of resources, including expert advice and information on optimization, developer tools, troubleshooting, the business aspects of .NET, and .NET development trends. Includes a Microsoft-sponsored Visual Studio .NET Info Center.
• SearchSQLServer.com: serves database developers and administrators who work with SQL Server, Microsoft’s flagship database server and SQL Server 2005 (“ Yukon”)
• MyITForum.com: the no. 1 site for Windows professionals who work with Microsoft Systems Management Server (SMS)
• LabMice.Net: a quick reference for Windows administrators and systems managers looking to solve common Windows problems; provides answers, troubleshooting tips and links to resources across the Web.

“As a longtime advertiser on TechTarget’s SearchWin2000.com, we recognize the value of targeting and the increased ROI it enables for our advertising efforts,” said Terri Avnaim, director, Corporate Marketing, Quest Software. “We offer a full range of enterprise Windows products and services, so it can be challenging for Quest to reach buyers with precisely the right message. TechTarget’s network of Windows Web sites allows us to advertise not only more efficiently, but more effectively. By segmenting the broad universe of Windows buyers into specific communities, TechTarget allows us to target our campaigns to specific customer problems, enabling us to keep in step with the evolving needs of the market in the way that our customers have come to expect.”

Targeted Web Sites Provide Web’s Most Comprehensive, In-depth Coverage

TechTarget’s network of Windows Web sites offers Windows-focused IT professionals the most comprehensive set of interactive resources needed to make cost-effective purchase decisions, set strategy, and stay abreast of news and trends in important sectors of the Windows market:

• Independent Content: Vendor-independent news and analysis, developed by a team of editors and reporters dedicated to covering the Windows market. Provided through original editorial features, news coverage, a suite of newsletters, Strategic editorial direction provided by editorial director Mark Schlack.
• Expert Advice: Expert advice, tips and information from the leading Windows authorities, including best-selling Windows author Mark Minasi, security expert and author Roberta Bragg, CISSP; and Dr. Mike Stonebraker, widely acknowledged as the world’s foremost database expert.
• Peer Input/Community: Input, answers, and advice drawn from the sources IT pros trust most—themselves.
• White papers, Webcasts and other Vendor Content: TechTarget Windows sites enable IT decision makers to draw on the rich R&D resources of IT vendors, with offerings from the TechTarget/Bitpipe library of IT Webcasts and white papers, the Web’s largest library of vendor-provided content .

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

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Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com