TechTarget Media Again Named One of the Fifty Most Powerful B-to-B Advertising Venues

BtoB’s “Media Power 50” Selects TechTarget's Targeted Media Properties for Fifth Consecutive Year

NEEDHAM, Mass. – May 12, 2005– Information technology (IT) media company TechTarget announced today that, for the fifth consecutive year, TechTarget's targeted media properties have been named by BtoB magazine to the “Media Power 50,” BtoB’s annual list of the 50 most powerful business-to-business advertising venues. TechTarget’s network of Web sites for targeted communities of IT professionals was among ten highly regarded Internet destinations that earned a spot on the Media Power 50. Other venues named to the Media Power 50 include The Wall Street Journal, BusinessWeek, and Google. The Media Power 50 was published in the May issue of BtoB magazine, and can be found at http://www.btobonline.com/article.cms?articleId=24143

To develop the list, BtoB editors evaluated such data as ad revenue and audience, and interviewed about two dozen top media buyers, advertisers and industry analysts for their opinions on the most powerful and targeted b-to-b advertising venues. The final Media Power 50 list was selected by a panel of editors and reporters.

In his introduction to the Media Power 50, BtoB media editor Sean Callahan noted that this year's honorees "are changing at an ever increasing rate to keep pace with the fluid habits of readers and b-to-b marketers." In highlighting TechTarget's ability to respond to customer needs, Callahan wrote, “TechTarget, a regular on the Media Power 50 list ... refuses to stagnate."

TechTarget was founded in September 1999 to provide targeted communities of enterprise IT professionals with in-depth content focused on niche technology sectors. Today, TechTarget's network of more than 30 Web sites serves as the foundation of a portfolio of targeted media properties--including magazines and conferences--that enable IT marketers to reach qualified IT professionals and business executives in all phases of the of the IT purchase and decision-making process.

“We are honored that BtoB's editors, media buyers and advertisers have again accorded TechTarget media a spot on the list of the most powerful business-to-business advertising venues," said TechTarget CEO Greg Strakosch. "TechTarget's ability to adapt while remaining true to our media-neutral, customer-first vision has allowed TechTarget to earn a spot on the list for each of the five years we have been in business. We remain close to the markets we serve, and will continue to focus on developing and enhancing the most targeted and efficient online destinations, magazines, and conferences serving IT marketers.”

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

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Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com