TechTarget CEO Named a “Top Innovator in Business Publishing”

Media Business Selects Greg Strakosch as a "Top Executive Innovator" for "Recogniz[ing] and Capitaliz[ing] on the Web’s Unequaled Targeting Capabilities”

NEEDHAM, Mass. – May 12, 2005—Information technology (IT) media company TechTarget announced today that Media Business magazine has named TechTarget CEO Greg Strakosch a top innovator in business publishing in its second annual “Top Innovators” awards. Strakosch was among three CEOs selected for the Top Executive honor across three categories: trade over $125 million, trade under $125 million, and general business. Hanley Wood CEO Mike Wood (trade over $125 million) and Dow Jones Chairman and CEO Peter Kann (general business) also took Top Executive honors.

This is the second year in a row that a TechTarget executive has earned a spot on the Top Innovators list. In 2004, TechTarget President and Co-founder Don Hawk was named a Top Innovator in new media for his role in developing groundbreaking targeted online media models.

In selecting Strakosch, Media Business cited TechTarget's continuous string of innovations and noted that “TechTarget has been a pioneer in creating a profitable template for b-to-b publishing on the Web." The magazine credited TechTarget's record of innovation as "a large part of the reason TechTarget has not only survived, but thrived during the dot-com bust."

Founded in late 1999, TechTarget has grown seven-fold in a hostile economic climate marked by a sustained IT recession and associated advertising depression. TechTarget set a pattern of innovation, developing new media and event models focused on delivering advertiser ROI and serving the needs of highly targeted audiences of IT pros.

"I'm proud that Media Business has again recognized TechTarget's leadership as an innovator in business-to-business media," said TechTarget CEO Greg Strakosch. "Each innovation we've developed--whether it's our targeted Web sites, our invitation-only conferences, or our TargetROI guaranteed-lead program--has been a response to a customer need the market wasn't serving. We're able to be there first because we constantly strive to get closer and closer to our markets and learn their pain points. This remains our number-one priority and always will."

Strakosch has helped spearhead a series of innovations that have set TechTarget apart from its competitors and helped reshape the IT media landscape:

• The TechTarget network of Web sites serving highly targeted communities of IT pros: provides 4.7 million members with a combination of editorial features, expert advice, peer interaction opportunities, and vendor-sponsored content fueled by the contributions of 100 journalists, and 250 experts.
• The only conference model that prequalifies attendees to deliver an audience composed entirely of IT pros involved in the purchase process.
• A department tasked solely with helping clients improve campaign performance and measure ROI: TechTarget's unique Client Consulting Services department remains the only organization of its kind in the industry.
• The first program in the industry to guarantee the delivery of a specific number of qualified leads: TargetROI serves as the model for a host of other ROI-focused programs managed by the company's unique Client Consulting Services department and a major driver of TechTarget market share.
• The launch of Storage, the company's first magazine: announced at a time when industry experts declared, “Print is dead.” The company followed with the acquisition of Information Security magazine, and the most recent print launch, CIO Decisions.

Media Business will honor this year’s innovators at a luncheon Thursday, June 16 at the Grand Hyatt Hotel in New York.

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

- # # # -

Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com