TechTarget Launches 50th Web site -- SearchSMBStorage.com
Site Supports Networked Storage Information Needs of Small- and Mid-sized Businesses
Needham, MA – May 14, 2008 – Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of its 50th Web site -- SearchSMBStorage.com™. The new site provides IT professionals at small and mid-sized businesses (SMBs) with a comprehensive information resource for cost-saving strategies and best practices on all aspects of storage, including newer solutions and techniques such as iSCSI SANs; "all-in-one" storage systems; online backup and disaster recovery services; NAS systems; and Wizard-driven configuration and management.
The new site features news and independent analysis, a library of essential tips, informative tutorials, and white papers, all created to provide IT professionals at SMBs with information resources that deliver strategic and tactical insights to support storage technology acquisition decisions. SearchSMBStorage.com extends TechTarget’s portfolio of targeted IT resource offerings and further strengthens its position as a leading independent source of IT information.
According to TechTarget’s spring 2008 Storage Purchasing Intentions Survey, SMBs indicated an average 2008 storage budget of $1.1 million, reflecting a 2.5% increase over last year’s budget allocations. Also, according to the Survey, approximately 31% of SMBs plan to build new data centers or renovate existing data center facilities in 2008. Seventy-one percent of those companies cite the need for increased capacity as the primary reason for their building efforts.
“SearchSMBStorage.com is a compelling milestone example of TechTarget’s value proposition – the ability to create targeted IT information resources addressing the needs of key segments and sub-segments of the technology market, which, in this case, are SMBs transitioning from attached storage to a networked solution,” said Greg Strakosch, CEO of TechTarget. “The site delivers a higher ROI for the marketing expenditures of large and small storage vendors alike by providing them with direct access to the SMBs seeking to make a successful transition to networked storage solutions.”
For information about advertising and sponsorship opportunities with SearchSMBStorage.com contact Mike Kelly, Vice President, Group Publisher Storage Media Group, 781-657-1409.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 50 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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