TechTarget Launches DesktopReview.com to Support Desktop Purchase Process
New site added under TechnologyGuide.com banner
Needham, MA – June 4, 2008 – Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of DesktopReview.com™ to support the information requirements of IT professionals researching which desktop computers to purchase. DesktopReview.com is the fifth site offered under the TechnologyGuide.com™ banner, and joins NotebookReview.com™ in supporting the information needs of buyers of personal computers.
Like the other TechnologyGuide.com web sites, DesktopReview.com will focus on single-product category content, and provide product reviews, price comparison information, product configuration details, with its own user community focused exclusively on desktop computer technologies. TechnologyGuide.com sites offer content supporting end-stage purchase decision-making, and are designed to meet the information needs of the most valuable prospects – those that are ready to make a technology purchase.
The addition of DesktopReview.com further extends TechTarget’s portfolio of targeted IT information resource offerings, strengthening the company’s position as a leading provider of targeted content for IT professionals, and supporting TechTarget’s ongoing, single-minded commitment to delivering ROI for its advertisers through its innovative, targeted online marketing vehicles.
“DesktopReview.com is a logical expansion of the offerings available through TechnologyGuide.com because enterprise IT professionals purchase large volumes of desktop computers as well as laptops, smartphones and mobile computing devices,” said Greg Strakosch, CEO of TechTarget. “In addition to providing content that is complementary to information found on other TechTarget sites, in many instances the leading desktop computer manufacturers already utilize other TechTarget sites in their marketing programs, so we now deliver another, more-precisely targeted, offering from which they can benefit.”
For information on advertising and sponsorship opportunities with TechnologyGuide.com, contact Ben Stafford, General Manager, TechnologyGuide.com, 513-807-0812.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 51 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,100 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
© 2008 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and TechnologyGuide.com™, DesktopReview.com™, NotebookReview™ are trademarks , of TechTarget, Inc. All other trademarks are the property of their respective owners.