TechTarget and NPower Unite to Support the Information Technology Needs of Nonprofits
Together Launch Brand Ad Campaign to Promote Corporate Volunteerism
Newton, MA – June 7, 2011 – Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced it is launching a joint initiative with NPower, a national nonprofit organization that provides information technology (IT) services and training to nonprofits and young adults, to promote skilled IT volunteerism through The Community Corps.
A unit of NPower, The Community Corps (TCC) provides a fully automated online program that connects skilled IT professionals to nonprofits in need of specific IT support. TCC supports an expanding range of nonprofit organizations that includes foundations, community groups, social service organizations and most recently schools and libraries. This innovative program was launched last November through the extended support of core sponsors Accenture and JPMorgan Chase. The TCC platform enables nonprofits to choose from a list of short-term, structured, high-impact projects that are supported by qualified, prescreened volunteers from NPower’s corporate partners and supporters. The program provides continuous online support, project management tools, a mobile app and social networking opportunities.
The joint initiative will enhance TCC’s brand awareness among IT professionals and potential technology vendor partners through an online branding and social media campaign. The multi- media campaign is also designed to spur CIO’s, CEO’s and IT professionals to encourage corporate IT volunteerism among their respective companies. The campaign will include appropriate group conversations across LinkedIn, blog conversations on ITKnowledgeExchange.com, and a new TechTarget ad format that integrates all of TCC’s marketing collateral and content assets about the program.
“TechTarget’s support is going to be a major boost in helping NPower close the IT gap for nonprofits. Almost 90 percent of nonprofits in the U.S. have little or no in-house IT support—and this limits their ability to deliver their programs and services,” said Stephanie Cuskley, NPower CEO. “TechTarget’s social media ad campaign on behalf of The Community Corps will raise awareness and encourage corporate volunteerism in the technology sector and this will have a positive impact on nonprofits and the communities they serve.”
“TechTarget is uniquely qualified to increase The Community Corps’ volunteer base and participation because of our nearly 10 million active, registered members and our media’s ability to offer convergence of branding, social, lead generation and online advertising,” said Marilou Barsam, senior vice president of client consulting and corporate marketing, TechTarget. “Our goal is to use these strengths to recruit technology professionals who want to help nonprofit organizations accomplish their goals of helping communities. Additionally, TechTarget’s own IT staff has committed to volunteering its expertise to NPower’s TCC program,” continued Barsam.
TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a leading global technology media company with more than 100 technology-specific websites, 9 million registered members, and more than 10 years of groundbreaking accomplishments. Our extensive editorial and vendor-sponsored content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout their buying process and positions us to meet the needs of technology marketers targeting qualified technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in London, Mumbai and Beijing.
NPower is a national 501(c)(3) nonprofit headquartered in New York. It is dedicated to connecting nonprofits to the best and most affordable IT through a range of managed service, consulting and skilled IT volunteer programs, while also providing IT training to young adults. For more information, visit NPower at www.npower.org.
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