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TechTarget’s WinStorage Mails to 30,000 Buyers of Storage Technologies for Windows-based Enterprise Applications
Quarterly Publication Provides In-depth Analytical Articles as Complement to Online Offerings
NEEDHAM, Mass. – June 16, 2005 – Information technology (IT) publisher TechTarget announced today the debut of WinStorage, a new publication serving enterprise IT professionals responsible for purchasing and managing storage technologies for the growing number of Windows-based enterprise systems. The premier issue of WinStorage mailed today to a targeted circulation of 30,000 IT executives, managers and staff involved in purchasing, implementing and managing network storage technologies for Windows-based enterprise applications. The publication will be available online at www.winstoragemagazine.com
A joint publication of TechTarget’s Storage and Windows Media Groups, WinStorage will distribute quarterly. Mark Schlack, vice president of editorial for TechTarget’s Storage and Windows Media Groups provides editorial direction for the publication, which is helmed by Editor-in-Chief Deb Bulkeley.
The premier issue of WinStorage features advertising from leading vendors of network storage products and services for the Windows market, including Microsoft, EMC, Network Appliance, Polyserve, and more.
The initial subscriber base of 30,000 is drawn from two TechTarget sources: IT and storage managers and staff who have qualified to subscribe to Storage magazine and have indicated some responsibility for Windows-based storage, and active members of TechTarget’s Windows-focused sites who are also responsible for their organizations’ Windows-based storage. 100 percent of subscribers have indicated they have a role in the purchase process and/or are responsible for implementing Windows storage technologies.
Highly Focused Editorial Critical for IT Pros Evaluating Windows Storage Offerings
“There’s a big gap in the media marketplace where storage and Windows intersect,” said Kevin Beam, executive vice president and group publisher of TechTarget’s Storage and Windows Media Groups. “As Windows professionals face increasingly complex storage issues every day, they’re turning for help to storage professionals, who once focused solely on the data center. As a result, both groups confront the challenge of selecting network storage technologies from among the explosion of new offerings scaled and priced for Windows environments. WinStorage is the first publication to reach this targeted audience with focused editorial that enables more educated purchasing decisions from the full array of vendors now serving this market. These vendors now have a vehicle that allows them to reach qualified prospects and customers with unmatched efficiency and effectiveness.”
Windows computing has become the mainstay of most mid-market organizations and dominates the enterprise at the department level. As the volume of data processed by these systems increases, network and systems managers accustomed to strategies for large data centers have had to move beyond traditional approaches to storage, and Windows professionals have had to tackle issues—like email archiving and disaster recovery—that were once the preserve of storage managers.
WinStorage is the first publication to address the challenges and complexities Windows professionals face— The in-depth, analytical editorial in WinStorage will help both Windows and storage professionals develop Windows-focused storage strategy, select effective products and services, manage their Windows storage infrastructures, and implement solutions to their biggest Windows storage problems. Together with the tactical and expert advice TechTarget provides on its SearchWinSystems.com and SearchStorage.com Web sites and at its conferences, WinStorage gives IT pros access to the full range of information they need to do their jobs.
About TechTarget
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec.
More information about TechTarget is available at www.techtarget.com.
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617-431-9374
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