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TechTarget and RapidBuyr Announce Exclusive Alliance to Offer Daily Deals for Businesses

Newton, MA – July 18, 2011 – Technology media company TechTarget, Inc. (NASDAQ: TTGT) and RapidBuyr, the only national and local daily deals site specifically for small and mid-sized businesses, today announced the formation of an alliance to provide daily deals on business products and services to TechTarget members. Under the initial terms of the alliance, TechTarget will be RapidBuyr’s exclusive partner in the business-to-business (BtoB) technology media segment.

TechTarget will incorporate RapidBuyr’s daily deal offers across its technology media network including relevant site placements, newsletters and highly-targeted audience promotions in order to help its audience of more than 10 million members get access to special deals on technology and business products and services.

RapidBuyr offers high quality business products to millions of small and midsize businesses from name-brand manufacturers such as Samsung, Lenovo, HP, Lexmark and others, at significant discounts of 30-80%. RapidBuyr’s daily deals dramatically lower prices on typically expensive products and services such as hardware, software, Web development & design, IT outsourcing, marketing, meetings, events, staffing assistance, SaaS offerings and more. Currently serving a distribution network of over 11 million daily deal recipients, RapidBuyr is the largest daily deals site specifically addressing the business market.

“TechTarget gives technology business decision makers the information they need to make better purchase decisions. This alliance with RapidBuyr is a great extension of our media as it will allow us to provide our audience direct access to daily deals,” said TechTarget President Don Hawk.

“Technology buyers look to TechTarget for independent, accurate, timely and insightful information for every kind of technology purchase. As such, TechTarget is an ideal partner for the deeply discounted goods and services we offer every day,” said Tom Aley, President and CEO of RapidBuyr. “We believe TechTarget users will find RapidBuyr’s deals amazingly attractive and a real enhancement to their relationship with TechTarget.”

About RapidBuyr

RapidBuyr is the only national and local daily deals site specifically for small and mid-sized businesses. Through its powerful local distribution network, RapidBuyr sources the best deals available in more than 40 major cities across the country, and national daily deals on the most sought after products and services – putting buying power in the hands of millions of small to mid-size businesses operating in the US today. The RapidBuyr experience is backed by a strong merchant evaluation process, ensuring customers get the best products and services at the best prices from trusted merchants. Based outside Boston, Massachusetts, the company was founded in 2010 by innovative entrepreneurs with deep connections and experience at many of the most successful publishing, commerce, news and technology companies in business today, including Amazon, Microsoft, and Dow Jones. For more information, visit www.RapidBuyr.com.

About TechTarget

TechTarget, Inc. (www.techtarget.com) (NASDAQ: TTGT) is a leading global technology media company with over 100 technology-specific websites, 10 million registered members, and more than 10 years of groundbreaking accomplishments. Our extensive editorial and vendor-sponsored content fulfills the needs of tech pros looking for in-depth coverage of technology topics throughout their buying process and positions us to meet the needs of technology marketers targeting qualified technology audiences. Outside of North America, TechTarget runs 23 websites and has offices in London, Mumbai and Beijing.

 

© 2011 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks of TechTarget. All other trademarks are the property of their respective owners.

Contact

Peter Ross
Vice President, Corporate Marketing
617-431-9668
888-274-4111 x 9668
pross@techtarget.com

Chris Olive
Director of Corporate
Marketing, Events and Public Relations
617-431-9374
888-274-4111 x 9374
colive@techtarget.com