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TechTarget Launches SearchDataManagement.co.uk

Newton, MA – July 26, 2010 - Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announces the launch of SearchDataManagement.co.uk™, a comprehensive, problem-solving website for UK-based and English-speaking European enterprise information technology (IT) and business professionals who lead their companies’ data management (DM) and business intelligence (BI) efforts.

Launching with 63,000 members, SearchDataManagement.co.uk is TechTarget’s fourth UK-targeted website and reflects the company’s investment in its international audiences as well as the business intelligence market. TechTarget delivers prospects to sponsors that are both focused on a particular IT sub-market and in the geographies that technology companies care about.

SearchDataManagement.co.uk joins TechTarget’s leading portfolio of business intelligence market websites that include SearchDataManagement.com™, SearchBusinessAnalytics.com™ and the BeyeNETWORK™, which have already earned the sponsorship of many leading business intelligence vendors. SearchDataManagement.co.uk covers all aspects of data management and analytics, from business intelligence, reporting and performance management to database management, data warehouses, architecture, integration, data quality, master data management, infrastructure and more.

“We are excited to add SearchDataManagement.co.uk to TechTarget’s lineup of data management and business intelligence-focused websites,” said Mike Bolduc, Publisher of TechTarget’s Enterprise Applications Media. “We’ve seen real demand from BI and DM decision-makers for more specific content that is tuned to their particular needs, and we know that vendors in the market want to find the best prospects to drive their country-specific operations in Europe,” continued Bolduc.

About TechTarget

TechTarget (http://www.techtarget.com), a leading online technology media company, gives technology providers ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of more than 80 technology-specific websites and more than 8.5 million registered members, TechTarget is a primary Web destination for technology professionals researching products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of webcasts, podcasts, videos and virtual trade shows for the technology market. Its websites are complemented by numerous invitation-only events. TechTarget provides proven lead generation and branding programs to top advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

©2010 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks, and SearchDataManagement.co.uk, SearchDataManagement.com, SearchBusinessAnalytics.com, and BeyeNETWORK are trademarks, of TechTarget. All other trademarks are the property of their respective owners.

 

Contact

Peter Ross
Vice President, Corporate Marketing
617-431-9668
888-274-4111 x 9668
pross@techtarget.com

Chris Olive
Director of Corporate
Marketing, Events and Public Relations
617-431-9374
888-274-4111 x 9374
colive@techtarget.com