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TechTarget Launches SearchTelecom.com

NEEDHAM , Mass. – September 5, 2007 -- Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of its 43 rd technology-specific Web site, SearchTelecom.com™. The new site is dedicated to addressing the unique knowledge requirements of the telecommunications industry by providing decision makers with in-depth technical advice, business strategy analysis, and information on new products and services. SearchTelecom.com, with its unique blend of industry expert, peer-to-peer, and vendor-supplied content, provides best-of-breed information on Core and Access Networks, Wireless and Mobile Networks, IPTV, Fixed Mobile Convergence, VoIP, WiFi/WiMax, Wireless and Mobile Devices, MPLS, Service Areas, Network Operations and other facets of the telecommunications industry.

The addition of SearchTelecom.com increases the range and depth of TechTarget’s extensive portfolio of targeted IT resource offerings, and is a logical extension of the Company’s networking-related Web sites SearchNetworking.com, Search VoIP.com, and SearchMobileComputing.com. With the launch of SearchTelecom.com, TechTarget provides telecommunications product and service vendors with a platform to access telecommunications decision makers. This targeted new media provides the most efficient way to communicate to these technology leaders and form new purchasing relationships with them.

“The telecom industry is a dynamic environment that changes rapidly as network capabilities are improved and carriers introduce new business and residential services, with fierce competition among service providers offering everything from IPTV over residential fiber, to business VPNs over Ethernet, to streaming videos over mobile phones,” said Greg Strakosch, CEO of TechTarget. “The complexity of the industry has created a demand for an online telecom information resource to support the professionals responsible for building the services and networks.”

SearchTelecom.com has earned a strong audience response, with over 96,000 telecommunications professionals already registering for wired-line, wireless and mobile projects information.

The editorial direction for SearchTelecom.com will be defined by Kate Gerwig, a veteran telecommunications and technology writer, editor and analyst who has held senior editorial positions with tele.com magazine, InternetWeek, NetGuide magazine, and Interactive Age. Additionally, she has held management positions with telecommunications providers Verizon and Bellcore. Ms. Gerwig will be supported with input from two seasoned telecom industry experts:

  • Tom Nolle, President, CIMI Corporation, a strategic consulting firm specializing in telecommunications and data communications since 1982. Member of IEEE, ACM and the IPsphere Forum. Publisher, Netwatcher, a journal in advanced telecommunications strategy issues. Actively involved in LAN, MAN and WAN issues for both enterprises and service providers. Also provides technical consultation to equipment vendors on standards, markets and emerging technologies.
  • Ivan Pepelnjak, CCIE No. 1354, a 25-year veteran of the networking industry with over ten years of experience designing, installing, troubleshooting, and operating large service provider and enterprise WAN and LAN networks. Currently chief technology advisor at NIL Data Communications, focusing on advanced IP-based networks and web technologies. Author of MPLS and VPN Architectures and EIGRP Network Design.

For information on advertising and sponsorship opportunities with SearchTelecom.com, contact Marc Laplante, Director of Sales, TechTarget Networking Media Group, 781-657-1570

About TechTarget

TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 43 technology-specific Web sites and over 5 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and three magazines. TechTarget provides proven branding and lead generation programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.

TechTarget and the TechTarget logo are registered trademarks, and SearchTelecom.com is a trademark, of TechTarget, Inc. All other trademarks are the property of their respective owners.

Contact

Peter Ross
Vice President, Corporate Marketing
617-431-9668
888-274-4111 x 9668
pross@techtarget.com

Chris Olive
Director of Corporate
Marketing, Events and Public Relations
617-431-9374
888-274-4111 x 9374
colive@techtarget.com