TechTarget Launches PrinterComparison.com to Support Printer Purchase Process
New site is sixth in TechnologyGuide.com network
Needham, MA – Sept. 25, 2008 – Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of PrinterComparison.com ™ to support the information requirements of buyers researching which printers to purchase. PrinterComparison.com is the sixth site offered within the TechnologyGuide.com™ network of web sites, and joins NotebookReview.com™, TabletPCReview.com™, Brighthand.com™ (smart phones), DigitalCameraReview.com™, and DesktopReview.com™ in providing expert vendor and peer information to assist buyers with the end-stage decision-making process
Like the other TechnologyGuide.com web sites, PrinterComparison.com is designed to meet the information requirements of technology-savvy users, and publishes original content including detailed, in-depth product reviews, extensive price comparisons, informative how-to guides, news, insightful editorials, custom photography, and highly-active user forums including user review sections and peer-to-peer forum communities. TechnologyGuide.com sites offer content to meet the information needs of the most valuable prospects – those that are ready to make a technology purchase.
“PrinterComparison.com integrates well with the other TechnologyGuide.com site offerings by providing information on another technology category that is used by enterprises, small and medium-sized businesses, and consumers,” according to Greg Strakosch, CEO of TechTarget. “Like all of the web sites in the TechTarget network, the TechnologyGuide.com network of sites offers the efficiencies of targeted content based on the same one-site, one-topic model that provides TechTarget’s technology advertisers with optimal ROI.”
For information on advertising and sponsorship opportunities with TechnologyGuide.com, contact Ben Stafford, General Manager, TechnologyGuide.com, 513-807-0812.
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of over 50 technology-specific Web sites and over 6.6 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored Webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and two magazines. TechTarget provides proven lead generation and branding programs to over 1,100 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
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