TechTarget Launches ITKnowledgeExchange.com
NEEDHAM , Mass. – October 15, 2007 --Information technology (IT) media company TechTarget, Inc. (NASDAQ: TTGT) today announced the launch of a beta version its 44th Web site, ITKnowledgeExchange.com™. The new site provides IT professionals with forums to ask questions, obtain answers, collaborate, and exchange knowledge with their peers. All content within the community is peer generated and includes contributions by industry experts interested in supporting the IT community with their expertise.
The addition of ITKnowledgeExchange.com marks the expansion of TechTarget’s user-generated content offerings, with the increased availability of IT peer-generated content representing a natural extension of the Company’s editorial-, industry expert- and vendor-generated content offerings currently available on its 43 technology-specific Web sites.
ITKnowledgeExchange.com embodies the latest in Web 2.0 technology to allow real-time, real-world, peer-to-peer communication, including tag-based navigation that allows users to simply click on the tag of interest to find all related questions and answers for that topic; MyWatchList™ that allows uses to follow all questions of interest, and provides updates when a new answer or discussion has been added; and The Answer Wiki™ which allows multiple users to collaborate to create the best possible answer to a question.
ITKnowledgeExchange.com users can also create their own blogs on the site and share their best practices directly with the IT community, and has the capacity to host and support an unlimited number of blogs.
“By increasing TechTarget’s user-generated content initiative, and aligning it with our editorial- and vendor-generated content, our community of over five million IT professionals now has the opportunity to collaborate and integrate peer knowledge and experience into their decision-making processes through Wiki and Blog technology,” said Greg Strakosch, CEO of TechTarget. “The addition of ITKnowledgeExchange.com further extends TechTarget’s value proposition to technology vendors by providing access to increasingly-focused and highly-engaged audiences.”
For more information on IT Knowledge Exchange and partnership opportunities please contact Sean Brooks, Vice President of Social Publishing at 781.657.1520 or firstname.lastname@example.org
TechTarget, a leading online Information Technology (IT) media company, provides IT companies with ROI-focused marketing programs to generate leads, shorten sales cycles, and grow revenues. With its network of 44 technology-specific Web sites and over 5 million registered members, TechTarget is a primary Web destination for IT professionals researching which products to purchase. The company is also a leading provider of independent, peer and vendor content, a leading distributor of white papers, and a leading producer of vendor-sponsored webcasts and Podcasts for the IT market. Its Web sites are complemented by numerous invitation-only events and three magazines. TechTarget provides proven branding and lead generation programs to over 1,000 advertisers including Cisco, Dell, EMC, HP, IBM, Intel, Microsoft, SAP and Symantec.
TechTarget and the TechTarget logo are registered trademarks, and ITKnowledgeExchange.com, MyWatchList and The Answer Wiki are trademarks, of TechTarget, Inc. All other trademarks are the property of their respective owners.