TechTarget’s Storage Decisions Wraps in Las Vegas

Las Vegas Event Added to Meet Storage Vendor Demand for TechTarget’s Buyer-only Storage Event

NEEDHAM, Mass.— November 11, 2005 — Information-technology (IT) media company TechTarget today wrapped Storage Decisions Las Vegas, the third Storage Decisions conference of 2005. TechTarget extended the Storage Decisions brand to meet sponsor demand for TechTarget’s storage events and to enable storage vendors to divert their dollars from events providing lower return on investment. Previous attendance audits attendance have shown have shown that Storage Decisions events deliver an audience composed entirely of IT professionals involved in the purchase and selection of storage products and services.

Storage Decisions is the only storage conference that restricts admission solely to storage-focused IT professionals pre-qualified by purchase responsibility, job title, company size, and storage-specific budget. Limited to 30 sponsors, the Las Vegas event includes the top vendors of storage products and services, among them, Cisco, Sun Microsystems and EMC.

"Our sponsors tell us that the Storage Decisions conferences consistently deliver the highest ROI of any trade show,” said Kevin Beam, executive vice president of TechTarget’s Storage Media Group. “Sponsors said that having the conference twice a year just wasn’t enough for them. Storage buyers make purchase decisions year-round, so vendors need to be in front of them throughout the year. Adding a third Storage Decisions in Las Vegas allowed our sponsors an opportunity to shift their investments from lower-return events and meet with a new group of highly qualified storage buyers.”

"When we exhibit at Storage Decisions conferences, the percentage of prospects with a high intention of purchasing is much greater than at other storage conferences,” said Rick Ruskin, executive vice president of U.S. sales and marketing for MTI Technology, a multinational provider of data storage solutions. “That’s why virtually 100 percent of our media and event spending goes to TechTarget. When we heard TechTarget was adding a Storage Decisions event in Las Vegas, we signed on right away. No other storage conference or media compares.”

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

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Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com