TechTarget Adds Hosted CRM and Healthcare categories to its 2020software.com Web site
NEEDHAM, Mass. – November 14, 2006 — Information technology (IT) media company TechTarget announced today the addition of Hosted CRM and Healthcare categories to its 2020software.com Web site. 2020software.com is focused exclusively on providing small- and medium-sized businesses (SMBs) approaching a business software purchase decision with detailed feature comparison information and access to trial software through a “best of breed” or “short list” of the Top 7 vendors in the Enterprise Solutions, Manufacturing ERP Solutions, Mid-Market Accounting Software, HR Software, Business Analytics, RM Solutions, and now, Hosted CRM and Healthcare categories.
Because SMB technology purchases are often made directly by business owners who may not possess a technology background, and within a shorter sales cycle than an enterprise-level purchaser, 2020software.com also offers a Compare-By Product Directory limited to a total of 15 technology vendors in each individual category and presenting side-by-side product comparisons by product name, modules, technology platform, and competitive advantages. The Compare-by-Product Directory also allows decision makers to request multiple software demonstrations, and is further enhanced with Vendor Product Profile Pages providing details on specific vendors and product attributes.
“Leads generated through 2020software.com reflect prospects that are well-informed about their software requirements and are highly motivated to respond to a vendor inquiry; resulting in an abbreviated sales cycle and higher conversion rate,” according to Bryant Aponte, Manager, Marketing Programs for Epicor Software Corporation. “Typically, prospects generated through 2020software.com are ready to purchase a software solution in a timely manner.”
“The addition of the Hosted CRM category to 2020software.com provides IT decision makers with access to the comparative data they require to make informed purchase decisions,” said TechTarget CEO Greg Strakosch. “The subscription-software (hosted) market is currently estimated at $43 billion, with SMB spending in this category projected to increase more than 40 percent within the next three years, so we expect the demand for quality hosted CRM information to increase proportionately.”
TechTarget client companies currently featured on the Hosted CRM category include Entellium, Infusion Software, InsideSales.com, InsideView, Neocase Software, Parature, Microsoft, Oracle, and Sage Software.
“Additionally, within the past 12 months, over 6.4 million Google searches were made against medical software and technology terms, including Scheduling, Staffing, Billing Software, Records, Transcription, Software and Practice Management Software, a clear indication the Web is a primary pre-purchase research tool for healthcare providers. The availability of a Healthcare category on 2020software.com will provide healthcare organizations with quick access to the technology information required to make an educated purchase decision, while offering healthcare technology providers a way to distinguish their products from among over 400 vendors competing in this $3.5 billion market,” concludes Strakosch.
Launch partners for the 2020 Healthcare category include ePartners, Inc. (ePartnersMD), Integrated Software Solutions Corporation (MedEZ™ version 6.0), Nuesoft Technologies Inc. (NueMD™), Practice Partner (Patient Records v9.1), and SRS Software (SRS Chart Manager™).
TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.
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