TechTarget Partners with No.1 IT Publisher in Italy to Launch TechTarget Italy

IT Media Company Signs Agreement with Gruppo Editoriale Agepe to Create Network of Targeted Web Sites to Serve Europe’s Fourth-Largest Market for IT Products and Services

NEEDHAM, Mass.—December 15, 2005--Information technology (IT) media company TechTarget announced today that it has partnered with leading Italian IT publisher Gruppo Editoriale Agepe (http://www.agepe.it) to launch TechTarget Italy, a network of Web sites targeting specific communities of Italian IT professionals. TechTarget Italy will provide original news and features, expert advice, and other information Italy’s IT professionals need to conduct pre-purchase research, develop their technical expertise, and address IT challenges in the enterprise.

TechTarget Italy to Serve Targeted Communities of IT Pros in Leading IT Sectors

TechTarget Italy will launch with five Web sites, each targeting one of the top markets for enterprise IT products and services:

• www.SearchCIO.it – CIOs and senior IT executives
• www.SearchStorage.it – Data storage professionals
• www.SearchSecurity.it – Information security professionals
• www.SearchNetworking.it—Networking professionals
• www.SearchWin2000.it – Enterprise IT professionals working with WindowsNT/2000.

The launch of TechTarget Italy will enable advertisers to reach IT professionals and executives in this €65 billion market, the fourth-largest IT market in Europe. National Census data reveals that more than 700,000 IT professionals work in Information and Communication Technologies (ICT) jobs in Italy, where the ICT workforce ranks second in productivity (as measured by GDP per employee) relative to all other European nations.

Two Market Leaders Join Forces

In partnering with Gruppo Editoriale Agepe, TechTarget, the market leader in ROI-focused IT media, joins with the recognized leader in Italian enterprise IT publishing. Gruppo Editoriale Agepe publishes www.01net.it, the leading Italian Web portal for ICT in the business-to-business sector and hub of several highly focused microsites serving enterprise IT communities; Linea EDP, the highest-circulation enterprise IT publication in Italy; Computer Dealer & VAR, a monthly magazine for value-added channel enterprises; Reseller Business, a publication devoted to IT and electronics buyers in big-chain and specialized retail; and PCOpen, a leading consumer technology magazine.

"TechTarget’s partnership with Agepe, one of the top enterprise IT publishers in Italy, will enable us to draw on the breadth and depth of its experience serving this market and its extensive database of Italian enterprise IT professionals,” said TechTarget CEO Greg Strakosch. “The Italian IT community is tremendously receptive to the products and services offered by international IT companies. Together with Agepe, TechTarget will enable these global companies to reach this attractive market using the most targeted, ROI-focused IT advertising vehicles available. Our joint history of publishing excellence will make TechTarget Italy the top destination for Italian IT professionals and the preferred marketing vehicle of smart IT vendors."

"Thanks to this agreement, Agepe can significantly enlarge its online offerings targeting business-to-business ICT communities,” said Agepe CEO Giorgio Tonelli. "The partnership with TechTarget enables us to bring new information and services to the ICT market. At the same time, we will give our advertisers an innovative, effective channel to reach ICT users, VARs and solution-providers."

TechTarget’s agreement with Agepe marks the seventh international partnership launched by TechTarget within the past 18 months. The company’s other international partnerships have established online and print media and targeted events in China, Japan, Korea, Taiwan, Russia and Spain.

For more information on international licensing opportunities for TechTarget media, please contact Susan Odell, TechTarget vice president of international, at 011-781-657-1407.

About TechTarget

TechTarget is a leading provider of specialized online content that brings together buyers and sellers of corporate IT products. We sell customized marketing programs that enable IT vendors to reach corporate IT decision makers who are actively researching specific IT purchases. We operate a network of 35 websites, each of which focuses on a specific IT sector, such as storage, security or networking. IT professionals rely on our websites for key decision support information tailored to their specific areas of responsibility. We complement our online offerings with targeted in-person events and three specialized IT magazines that enable advertisers to engage buyers throughout their decision-making process for IT purchases. As IT professionals have become increasingly specialized, they have come to rely on our sector specific websites for purchasing decision-support. Our content enables IT professionals to navigate the complex and rapidly changing IT landscape where purchasing decisions can have significant financial and operational consequences. Since our founding in 1999, we have developed a broad customer base that now comprises more than 1,000 active advertisers who placed business with us in 2006, including Cisco, Dell, EMC, Hewlett Packard, IBM, Intel, Microsoft, Oracle, Research in Motion, SAP and Symantec. More information about TechTarget is available at www.techtarget.com.

About Agepe

Agepe publishes targeted media with a core focus on business-to-business professionals in areas such as ICT, retail, and home furniture. As the leading ICT publisher in Italy, Agepe provides information devoted to CIOs and enterprise IT professionals. Its flagship weekly, Linea Edp, was founded in 1977 and reaches a circulation of 39,000 CIOs and IT managers in Italy. Computer Dealer & VAR launched in 1992, and is targeted towards VARs, system integrators, distributors and value-added channels. Reseller Business, founded in 1997, focuses on buyers of big-chain and specialized retail. PCOpen, available on newsstands, is focused on the consumer technology segment, with more than 50,000 readers per month. More information about Agepe is available at www.agepe.it

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Contact:
Doug Jensen
781-657-1528
888-274-4111 x 1528
djensen(at)techtarget.com