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TechTarget in the News

TechTarget Named #6 in BtoB magazine Media Power 50
 

5/2009,BtoB magazine

 

Greg Strakosch, co-founder and CEO of TechTarget, doesn't spend a lot of time looking for the next new thing. “We've had the same business model for 10 years, and we just keep executing against it,” he said. Click here to read the full article.

   

The 100 Top Places to Work in Massachusetts 2008

 

11/2008, The Boston Globe

 

The Boston Globe’s inaugural 2008 Top Places to Work list ranks TechTarget #7 among work-life flexibility leaders, #17 among all midsize companies, and #51 overall in the field of 293 companies evaluated. Click here to see the full rankings.

   

TechTarget included in Boston Business Journal Best Places to Work Honorees

 

6/2008, Boston Business Journal

 

The rankings were based on the companies' number of Massachusetts employees and reflected input from a 38-question online survey taken by those workers. Click here to see the full article.

   

Milestones mark TechTarget's first year as a public company

 

6/2008, Media Business magazine

 

While most b-to-b media companies wrestled for advertising dollars during the economically challenged first quarter of this year, TechTarget was enjoying robust growth. Click here to read the full article.

   
ITKnowledgeExchange.com named to "10 Great Media Web Sites"
 

6/2008,Media Business magazine

 

ITKnowledgeExchange.com (ITKE) provides IT professionals with a site dedicated to real-time, real-world, peer-to-peer communication and collaboration. Click here to read the full article.

   
TechTarget Named #8 in BtoB magazine Media Power 50
 

5/5/2008,BtoB magazine

 

IT media company boasts 50 tech-specific sites, continues to focus on narrow vertical segments. Click here to read the full article.

   
TechTarget Is In The Right Place At The Right Time
 

3/21/2008,CEOCFO

 

TechTarget is in the right place at the right time, with most IT professionals
opting to do research online for new products to buy and the
advertising dollars are following Click here to read the full article.

   
The ROI Experts: Interview with Greg Strakosch, CEO, TechTarget
 

2/2008,Publishing Executive

 

With 6 million active, registered members, TechTarget prides itself on providing targeted information to its audience and advertisers. Click here to read the full article.

   
Interview: Greg Strakosch, CEO, TechTarget
 

10/2007,The Wall Street Transcript

 

Greg Strakosch , co-Founder and CEO of TechTarget, Inc., has led TechTarget from startup to public company and, since its launch in 1999, has grown TechTarget into a fully-diversified IT media company. Click here to read the full article.

   
Tech Talk
 

9/5/2007,American Executive Magazine

 

You may not be familiar with the nearly four dozen TechTarget Web sites, but your IT department recognizes the company as a leading source of unbiased information about pertinent IT issues. Founded in 1999, Needham, Mass.-based TechTarget, Inc. boasts more than 5 million registered users and more than 30 million page views each month across the company’s 44 Web sites on specific IT subjects Click here to read the full article.

   
Who's Who in BtoB 2007
 

7/16/2007,BtoB Magazine

 

TechTarget’s CEO Greg Strakosch named to BtoB magazine’s “Who’s Who in BtoB 2007” special report in the “Business Media” category. The report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. Click here to read the full article.

 


TechTarget's Bulls-Eye
 

5/21/2007,The Motley Fool

 

For technology buyers, TechTarget is a big help in the complicated decision-making process of purchasing. The company's sites collectively boast roughly 4.9 million registered users. Click here to read the full article.

 


TechTarget IPO Raises $100.1 Million
 

5/17/2007, Bloomberg.com

 

TechTarget Inc., an operator of Web sites targeted to technology professionals, raised $100.1 million in an initial public offering, including $25 million from its venture capital backer. Click here to read the full article.

 


Podcast Consultant TechTarget
 

12/2006, About.com

 

John C. Havens interviews TechTarget regarding their multi-faceted work with Podcasts to hear what top-notch Podcast Consultants are doing with their clients. Click here to read the full article.

 


Renewed Focus
 

9/11/2006, Media Business

 

Successful e-newsletters these days require careful circulation and content strategies, given a glut of products and industry-wide declines in click-through rates. TechTarget, a b-to-b media company founded on the principle that the IT industry is a really not one industry but rather a number of focused communities, started segmenting its e-mail newsletter audiences in a new way in April. Click here to read the full article.

 


Right on Target...
 

9/2006, Magazine World

 

This article reviews TechTarget’s recent licensing partnerships with publishers in Asia and Europe that are allowing it to become a force in international IT media. “Delegates at this May’s Business Magazine and Professional Media Conference might have noticed some subtle rustling and animated whispering from the back row during one of the sessions. No, not the sound of bored delegates making friends, but the frantic pens of Susan Odell, vice president of TechTarget’s international division and …” Article appears courtesy of International Federation of the Periodical Press (FIPP). Click here to read the full article.

 


B2B Brand Awareness: Can Banner Ads Really Make an Impact?
 

10/27/05, McClenahan Bruer Communications

 

IT software vendor PolyServe saw dramatic increases in all measured brand impact attributes after a TechTarget online branding and measurment program, with creative produced by McClenahan Bruer. "Banner advertising – when combining memorable creative and a media channel that delivers the target audience – can absolutely make a branding impact. And fast." Click here to read the full article.

 


TechTarget's In-House ROI Consultants Set It Apart
 

8/23/05, Sam Whitmore's Media Survey

 

"TechTarget's biggest competitive advantage lies in its Client Consulting Services (CCS) department. Led by vice-president Marilou Barsam, this 18-person operation advises TechTarget advertisers how best to spend their money -- within the TechTarget portfolio, of course." Click here to read the full article.

 


Managing Sales Leads: TechTarget Touts Turnkey Plan's ROI Aspects as a Better b2b Mousetrap
 

8/1/05, min's b2b

 

In this article, min's b2b highlights TechTarget's LeadPRISM lead management services. By taking lead generation a step further to lead management, TechTarget further differentiates itself from its competitors. Click here to download the PDF.

 


You've Got Leads; Now What?
  7/18/05, iMedia Connection
 

With up to 80% of leads going stagnant, lead management is a continuing challenge for many companies. In her first column for iMedia Connection, TechTarget's Vice President of Client Consulting Marilou Barsam discusses the state of lead management by using a sample online campaign. Click here to read the full article.

 


10 Strategies for Attracting C-Level Execs
  5/1/05, Expo
  Expo magazine highlights TechTarget’s conference model and its “power buyer” qualification process. After hearing complaints that large, horizontal shows weren't providing a qualified audience, TechTarget developed a series of targeted, vertical shows which prequalified attendees. Click here to read the full article.

   
TechTarget Partners with ITmedia in Japan
  3/16/05, Adweek
 

TechTarget partners with ITmedia, a Softbank company and Japan's leading online IT news and information provider, to develop Japanese-language versions of TechTarget media products.
Click here to read the full article.

   
Software Firm Gets 1,500 Leads
  2/1/05, Direct
 

"Integrated Research was able to save money and produce well-targeted leads among prospects for its Prognosis software using an integrated online campaign developed by Needham, MA-based TechTarget."
Click here to read the full article.

   
How Will the TechTarget/Bitpipe Merger Impact the Future of White Paper Marketing?
  1/31/05, WhitePaperSource
  "The big news in the industry is that TechTarget and Bitpipe are now one white paper powerhouse." Industry professionals and the CEO of TechTarget weigh in about the merger's impact on the future of white paper marketing.    
Click here to read the full article.
   
Create Community and Context; Monetization Options Will Follow
  12/1/04, Shore Communications, Inc. Commentary
  Shore's Janice McCallum writes, "Given their success to date in redefining the B2B trade journal model, I'm willing to bet that TechTarget will succeed in retaining the right collaborative environment and in leveraging the authentic content that is created among the TSS community by means of incorporating appropriate contextual links to relevant advertising, marketing, and supplemental content." Click here to read the full article.
   
21 Most Intriguing People
  Annual Issue , min magazine
 

TechTarget CEO Greg Strakosch was named one of the 21 Most Intriguing People in min's annual issue celebrating the year in publishing. min writes, " In just five years, TechTarget has come from nowhere to give such industry giants as IDG, CMP and Ziff-Davis a run for their money." Click here to read the full article.

   
White Paper Marketing on TechTarget
  11/17/04, WhitePaperSource
  Brent Applegate of Stelzner consulting writes, "TechTarget sites are good places to promote white papers to a targeted high-tech audience. They boast active and engaged readers, and deliver strong editorial and educational content." Click here to read the full article.
   
Striking the Right Print/Online Balance
  11/15/04, Shore Communications, Inc. Commentary
 

"This week technology media juggernaut TechTarget announced that it's launching CIO Decisions...The print format allows [subscribers] to read where and when they choose, when they can best focus. For content that isn't time-sensitive, this makes a lot of sense." Click here to read the full article.

   
TechTarget: New Offering Goes Mid-Market
  11/09/04, Outsell Now
 

"In a move with implications for both high-end IT research players and B2B trade publishers, TechTarget launched a new magazine today, CIO Decisions.  It is targeted to CIOs and IT executives at mid-market companies: the market between the Fortune 1000 and the small business sector." Click here to read the full article.

   
  9/20/04, Shore Communications, Inc.
 

The term “vertical search” is gaining steam as a way to describe searches that are carried out within a network of specialized sites, such as TechTarget for the IT community. In advertising as well as publishing, it’s all about reaching the right community of readers at the right time with topical content. Click here to read the full article.

   
TechTarget, Computerworld shuffle editors
  9/02/04, Boston Business Journal
 

"The editor of IDG's Computerworld publication and the founder of IDG's CXO Media unit have both left that company to join TechTarget." Click here to read the full article.

   
Boston Business Journal's "50 Best Places to Work"
  5/28/04, Boston Business Journal
 

The Boston Business Journal surveyed companies in Massachusetts to see what companies are doing to retain and recruit good people and improve the quality of life for employees. TechTarget ranked one of the best places to work. Click here to read the full article.

   
Media Insight: Profile of Information Security magazine and TechTarget Security Media
  5/10/04, PR News
 

Profiles TechTarget's Security Media properties: Information Security magazine, SearchSecurity.com, and the Information Security Decisions conference. Learn how they differ from the competition and how the properties work together to give security managers strategic, tactical, and in-depth information on information security. Click here to read the full article.

   
TechTarget buys IT forum site from Utah firm
  5/10/04, Mass High Tech
 

Needham’s TechTarget has acquired myITForum.com, an independent online site for IT professionals who manage their corporations' Windows systems, from Utah-based Altiris. Click here to read the full article.

   
Top Innovators in Business Publishing
  5/02/04, Media Business
 

TechTarget President Don Hawk is named a top innovator in New Media for delivering products with radically new models, including TechTarget's network of Web sites aimed at specific sectors of the IT market; controlled, qualified e-Newsletters, InfoCenters, and so successful, competitors have tried to emulate them. Click here to read the full article.

   
Trading Places: Five Publishing Strategies for Your Next Trade Show
  05/01/04, EXPO
 

"With so many similarities between publishing and trade shows, show managers who’ve made the switch may have the edge. They bring a unique B2B perspective from publishing that both complements and contrasts with trade shows. Find out how TechTarget conferences have honed their edge with their focus on vendor-independent content and " Click here to read the full article.

   
Corporate Events Thrive
  4/19/04, Tradeshow Week
 

The rise of the corporate event has been the source of much hairpulling the last few years for organizers of traditional trade-shows. With their budgets tightened by the economic downturn, many corporate marketing managers opted to pull out of tradeshows and invest instead in smaller, cheaper, more focused private events hosted by corporations for their vendors, users and customers. Click here to read the full article.

   
Thinking outside the booth
 

3/8/04, Media Business

 

"Many publishing companies produce events, but the best know that putting on a great -- and profitable -- show requires executing the basics and adding something special." TechTarget is leading the way in offering independent content and giving sponsors and exhibitors qualified attendees. Click here to read the full article.

   
Can Controlled Circ Work for E-Mail?
  11/21/03, eMarketer
  "...TechTarget recently switched its sizable e-mail newsletter readership to a controlled circulation model, taking a page from the print world. This allowed TechTarget to dramatically reduce the number of newsletter readers receiving its advertisers' campaigns while upping the advertising rates." Click here to read the full article.
   
Mob Scene: "Scary" number of end users at Storage Decisions 2003
  09/11/03, Byte and Switch
 

"Unlike the Storage Networking World conference in April, where at least one vendor threw a temper tantrum over the lack of actual IT buyers, Storage Decisions claimed that at least 525 high-level financial and IT decision-makers turned up for the show (see Three Days in the Desert). 'We got $1.5 million in business from last year’s show, but this year it could be scary,' claims Storability Inc. CEO Tim Leisman." Click here to read more...

   
Interview with TechTarget editor-in-chief Paul Gillin on NECN
  01/02/03, NECN
  TechTarget editor-in-chief Paul Gillin appears on NECN to discuss his 2003 tech market predictions. Click here to download the Windows Media version...
   
Interview with TechTarget editor-in-chief Paul Gillin on BBJ radio 1060
  12/30/02, BBJ radio 1060
  TechTarget editor-in-chief Paul Gillin speaks about his 2003 tech market predictions. Click here to download the Windows Media version...
   
PestPatrol Gets 1,000 Leads in Six Weeks
  09/01/02, Direct magazine
 

Enterprise security software company PestPatrol kicked off its online marketing efforts with a TargetROI campaign on TechTarget's SearchSecurity.com. Through the site's turnkey Webcasts, targeted e-mail newsletters and banner advertising, PestPatrol netted more than 1,000 leads from qualified IT security professionals in only six weeks. Click here to read more...

   
NetIQ, Unisys Find Leads with Webcasts
  06/05/02, Technology Marketing
  NetIQ and Unisys tell how TechTarget's LeadCast service helped them get their messages to the right audience. Read more...
   
Silent Runner Gets Leads for Less
  03/15/02, Direct
  Security software maker Silent Runner spent $38,000 and got 875 hot leads from advertisements in TechTarget's email newsletters. The newsletters reached 370,000 people, including vice presidents, security executives and other decision-makers. The targeted firms included banks, Fortune 2000 companies and high-tech outfits. Read more...
   
Newsletter Sponsorship: B2B Success
  03/07/02, ClickZ
  Seeking qualified Fortune 1000 leads, Raytheon's SilentRunner chose to sponsor TechTarget's targeted SearchSecurity.com email newsletters. The results surpassed all goals set for the program: "TechTarget offered guaranteed lead generation in a six-week program. In three weeks, the leads had been fulfilled," says Patrice Bourgeois, SilentRunner's director of marketing. Read more...
   
TechTarget Sees Market for IT Magazine
  10/09/01, DM News
  With advertisers looking to focus spending on high-ROI, lead-generating vehicles, TechTarget will launch Storage magazine, a monthly publication that will fill a gap in the media landscape for strategic information on the $50 billion storage market.
   
One for the Books
  7/1/2001, Direct
  Direct magazine profiles how BOOKSPAN--the book club joint venture between Doubleday Direct and Book-of-the-Month Club--has been using TechTarget marketing vehicles to achieve response rates as high as 10% and conversions up to 75% for its library of specialized computing books.
   
Marketing Technology Profile: TechTarget
  7/2001, Marketing Technology
  Kristin Zhivago, a regular columnist for TechnologyMarketing (formerly Marketing Computers), profiles TechTarget--"providing a perfect example of how you can profit in a 'mature' market if you know your customers and know what they value."
   
Site Bloat Plagues CMP, CNet, IDG, ZD
  10/2000, Sam Whitmore's Media Survey
   
TechTarget.com on Target for 21st Century IT
  09/2000, Sam Whitmore's Media Survey
   
Targeting is Everything
  08/10/2000, ClickZ
   
TechTarget.com Takes Aim at IT Pros -- On Its Terms
  01/20/2000, internet.com
   

- # # # -

Contact:
Marilou Barsam
Senior Vice President, Client Services & Corporate Marketing
781-657-1525
888-274-4111 x 1525
mbarsam@techtarget.com

David Bailey
Director of Client Communications
781-657-1715
888-274-4111 x 1715
dbailey@techtarget.com

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