TechTarget’s wide assortment of standard and custom-created branding solutions, combined with our unparalleled audience targeting capabilities, consistently produce industry-leading click-thru and engagement rates for advertisers.

Our formula for success is simple: We align your brand and integrate your content with highly targeted, independent editorial across our more than 100 topically segmented sites.

Our standard display advertising solutions maximize your reach and efficiency of scale, delivering measurable brand lift and superior CTRs.

Our custom display advertising solutions inject your content directly into the research path of the IT buyer, delivering dwell times and engagement rates 2-4x industry averages. Custom solutions are 100% turnkey; we build, you approve.

Display advertising

TechTarget’s unique topical segmentation and Activity Intelligence platform ensure delivery of the right content to the right prospects at the right point in time.

This model coupled with our extensive syndication, streaming and content solutions ensures your demand generation campaigns effectively fill your sales pipeline with the prospects actively researching the topics most pertinent to your business.

Our syndication philosophy is to position your content contextually with pertinent editorial and peer conversations to capitalize onproactive researchers through personalized email promotions and search engine marketing.

This unique syndication approach also forms the foundation for our portfolio of streaming offerings- providing advertisers a platform to leverage existing video, webcast, and podcast content, as well as the potential to leverage TechTarget’s capabilities for full streaming production and virtual seminar production.

Finally, TechTarget’s extensive library of editorial content and connections with industry luminaries offers advertisers a full portfolio of editorial based, and custom content solutions to augment their own content portfolios. Advertisers have the opportunity to showcase their brand and content assets as part of these unique editorially focused sponsorships.

Client syndication solutions

TechTarget hosts and curates three active social communities: IT Knowledge Exchange, Health IT Exchange, and TechnologyGuide that cover a wide range of IT topics from Active Directory to Virtualization and hundreds of topics in between. Advertisers can “broadcast” their brand presence and affinity, “interact” through discussions with IT professionals, and even “grow” their own social and community “followers” through a variety of sponsorship options. Whether you are just starting your social media efforts or have a thriving social presence and community of your own, TechTarget can energize and extend your social media success.