Understanding Senior IT Managers' priorities and monitoring their behaviors to know when they want to engage with vendors
Whether in global enterprise or mid-market companies, CIOs are the center of innovation. Every technology decision being made by Senior IT Management is focused on benefiting the business. When compared to their staff, CIOs often research technology solutions and engage with technology vendors differently. This study helps marketers better understand the profile and persona of today’s Senior IT leaders, along with the tactics for effective engagement. This research brief provides an in-depth look into the common characteristics of Senior IT leaders, what they must consider when making decisions about technology solutions and what are their key investment priorities for 2013.