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2013/2014 TechTarget Media Consumption Research Brief

Content essentials for technology buying teams worldwide

How buyers are dictating content marketing and sales strategies globally

2013 Media Consumption ReportBecause of the abundance and accessibility of information available online, buyers have become more independent and no longer need to rely on engaging technology vendors directly to gain an understanding of their solutions. Instead, global technology buying teams are becoming more reliant on content and media, including white papers, case studies, and online videos, to effectively compare vendors and get information on the solutions that will best solve their technology problems.

As buyers arm themselves with the right tools and information to make more educated decisions, buy cycles are accelerating worldwide and marketers need to make sure their content marketing strategy is keeping pace. This study aims to provide marketers with a complete understanding of how technology buying teams from different regions of the world consume content and expect to engage with vendors during the research process. To preview this report, click here.

2013.2014 TechTarget Media Consumption Research Brief

2013 Media Consumption ReportAPAC edition



2013 Media Consumption ReportEuropean edition

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TechTarget Online ROI Summit

Where technology marketers go for the latest techniques, strategies and methods to prove marketing ROI

Since 2007, the Online ROI Summit has offered technology marketers the insights and methods to prove marketing ROI. Leveraging the latest research of the IT professional's purchasing behavior and case studies from the leading technology companies, this event will equip marketers with the tools and resources required for successful online campaigns.

Why hundreds of technology marketers attend the Online ROI Summit:

  • Draw from thousands of proven methods and experiences - Examples from leading technology marketers provide direct knowledge of the most effective strategies and executions related to leverage intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
  • A peek into the minds of the IT buyer - Discover what content and media senior IT professionals prefer-and better yet, what converts them.
  • Exclusive access to online marketing innovations with tested results - Engagement, dwell time, interaction reports and detailed histories of online actions delivered through new and innovative platforms to enhance your campaigns.
  • Network with senior technology marketers - Gain new perspectives on marketing enhancements and challenges while connecting with peers through interactive sessions.

To learn more, please visit To view the presentations from our recent event in Boston, please click here.

TechTarget's Media Consumption Report

Published annually since 2008, TechTarget’s Media
Consumption Report is recognized as an authoritative
resource for examining global content marketing trends and investigating the research and purchase behaviors of technology buyers. Past reports can be found at


2013/2014 Media Consumption Report

2013/2014 Media Consumption ReportContent essentials for technology buying teams worldwide: How buyers are dictating content marketing and sales strategies globally

Case Study

Symantec Global Brand Study

Symantec Case Study

Symantec, a global leader in security, storage and systems management solutions and its agency, GQP, turn to TechTarget
to create a strong brand identity in the business continuity space.

Best Practices

Don't miss the mark with the right technology buyer

LOB White PaperThis white paper, authored by leading TechTarget analyst Jonathan Brown, breaks down the ins and outs of enterprise technology buying and explores the role and influence of IT vs. LOB throughout the process.