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2013/2014 TechTarget Media Consumption Research Brief

Content essentials for technology buying teams worldwide—APAC Edition

How buyers are dictating content marketing and sales strategies globally

2013 Media Consumption ReportJust like those in North America, Europe and Latin
America, IT departments in APAC are tasked with
the responsibility of conducting research, evaluating
vendors and selecting the solution that will best satisfy their organization’s needs. While the region has always been seen as a face-to-face culture when it comes to business engagements, technology buying teams have become more reliant on digital content and media, including white papers, case studies and online videos, to effectively compare vendors and gain information on the solutions that best solve their technology problems.

As buyers arm themselves with the right tools and information to make more educated decisions, buy cycles are accelerating worldwide and marketers need to make sure their content marketing strategy is keeping pace. This study aims to provide marketers with a complete understanding of how technology buying teams in specific APAC markets consume content and expect to engage with vendors during the research process.

2013/2014 TechTarget Media Consumption Research Brief

2013 Media Consumption ReportGlobal edition

 


2013 Media Consumption ReportEuropean edition

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TechTarget Worldwide ROI Summit

Where technology marketers go for the latest techniques, strategies and methods to prove marketing ROI

Since 2007, the Worlwide ROI Summit has offered technology marketers the insights and methods to prove marketing ROI. Leveraging the latest research of the IT professional's purchasing behavior and case studies from the leading technology companies, this event will equip marketers with the tools and resources required for successful online campaigns.

Why hundreds of technology marketers attend the Worldwide ROI Summit:

  • Draw from thousands of proven methods and experiences - Examples from leading technology marketers provide direct knowledge of the most effective strategies and executions related to leverage intelligence to anticipate prospect needs, identify active accounts, and know where IT deals are happening.
  • A peek into the minds of the IT buyer - Discover what content and media senior IT professionals prefer-and better yet, what converts them.
  • Exclusive access to online marketing innovations with tested results - Engagement, dwell time, interaction reports and detailed histories of online actions delivered through new and innovative platforms to enhance your campaigns.
  • Network with senior technology marketers - Gain new perspectives on marketing enhancements and challenges while connecting with peers through interactive sessions.

To learn more, please visit www.techtargetsummit.com.

TechTarget's Media Consumption Report

Published annually since 2008, TechTarget’s Media
Consumption Report is recognized as an authoritative
resource for examining global content marketing trends and investigating the research and purchase behaviors of technology buyers. Past reports can be found at www.techtarget.com/research


Research

2013/2014 Media Consumption Report

2013/2014 Media Consumption ReportContent essentials for technology buying teams worldwide: How buyers are dictating content marketing and sales strategies globally

Case Study

Symantec Global Brand Study

Symantec Case Study

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