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TechTarget Perspectives:

Don't miss the mark with the right technology buyer

Assessing the different roles and influence IT and Line of Business have within technology buying teams

Don't miss the mark with the right technology buyerThis white paper, authored by leading TechTarget analyst Jonathan Brown, breaks down the ins and outs of enterprise technology buying and explores the role and influence of IT vs. LOB throughout the process. Through featured research findings and best practice advice, marketers will learn the in-depth dynamics of buying team roles and responsibilities, who leads specific enterprise technology purchases, and why technology companies should think twice before spending their entire marketing budget on targeting LOB.

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Research

2013/2014 Media Consumption Report

2013/2014 Media Consumption ReportContent essentials for technology buying teams worldwide: How buyers are dictating content marketing and sales strategies globally

Case Study

Symantec Global Brand Study

Symantec Case Study

Symantec, a global leader in security, storage and systems management solutions and its agency, GQP, turn to TechTarget
to create a strong brand identity in the business continuity space.

Best Practices

Don't miss the mark with the right technology buyer

LOB White PaperThis white paper, authored by leading TechTarget analyst Jonathan Brown, breaks down the ins and outs of enterprise technology buying and explores the role and influence of IT vs. LOB throughout the process.