Part Two: Shifting behaviors in international research and engagement
HP's EMEA Sales and Marketing Campaign Manager reflects on their integrated campaign.
TechTarget makes it much simpler and much faster for tech companies to make meaningful progress outside the US. In pursuit of that goal, TechTarget recently acquired LeMagIT, the leading enterprise IT network of sites in France and TechTarget’s partner for 3 years. These video interviews with LeMagIT co-founders Eric Ochs, and David Castaneira, help technology marketers understand more about:
To learn more about LeMagIT and TechTarget in France, contact Renee Cormier
David Castaneira, Co-Founder, LeMag IT and Country Manager, France, TechTarget
David Castaneira has over 12 years of experience in online technology publishing and serving the information needs of French IT professionals. He co-founded LeMagIT in 2008 and is now the country manager for TechTarget in France. Prior to LeMagIT, David lead all B2B IT web operations for IDG France.
Eric Ochs, Co-Founder, LeMagIT and VP of Sales, TechTarget France
Eric Ochs has over 20 years of experience in the IT and technology sectors in France and in Europe and co-founded LeMagIT in 2008. Prior to his role with LeMagIT and TechTarget, Ochs was Managing Director of IDG France. He has also been a Venture Partner at Leonardo Ventures, and developed MMMedia.fr.
The infiltration of iPhones, Android devices, iPads and other mobile devices and tablets being introduced into the workplace plays a part in this movement, but the impact of Consumerization is far deeper and more significant. Brian Madden, a leading IT consumerization and desktop virtualization authority, will introduces you to the Consumerization of IT and help you understand why this emerging topic is so important for technology marketers.