A TechTarget Global Marketer Services White Paper
Understanding and Influencing the International IT Buyer
Part One: Common attributes of international IT buyers
This is the first installment of a four-part TechTarget Global Marketer Services series designed to help technology marketers better understand the unique composition and research preferences of IT buyers across 10 different geographies.
Based on responses from 750 European and 1,100 APAC respondents, this research brief will provide a profile of the International IT Buyer by addressing the following questions that have implications for your go-to-market strategies:
- Do international buyers have specialized or more general roles within their companies?
- Is there a “single buyer” at each organization that you should aim to reach?
- How many projects does each buyer and buying team research in any given quarter?
- What role does the IT manager play in conducting pre-purchasing research on the Web?
Download this report to undestand the profile of the international IT buyer and how to best engage with them.
Be sure to read parts two and three of this series,