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A TechTarget Global Marketer Services White Paper

Understanding and Influencing the International IT Buyer

Part Two: Shifting behaviors in international buyer research and engagement

This is the second installment of a four-part TechTarget Global Marketer Services series designed to help technology marketers better understand the unique composition and research preferences of IT buyers across 10 different geographies. This research brief explores the shift EMEA and APAC IT buyers are taking towards online environments for research and vendor engagement. Learn about the new research behaviors and preferences of the international IT buyer and how you can leverage this information enhance your international marketing strategies including:

  • The decline in use of print and face-to-face events
  • The preferred sources of information for EMEA and APAC IT buyers when research technology products, solutions and vendors
  • The most effective methods for marketers to engage with EMEA and APAC IT buyers
  • And much more...

Download this report and see how EMEA and APAC IT buyers are shifting their behaviors and turning to online venues for research and engagement with a vendor’s content, messaging, and solutions.

Be sure to read parts one and three of this series

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