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A TechTarget Global Marketer Services White Paper

Understanding and Influencing the International IT Buyer

Part Three: Making smarter content choices for different countries

This is the third installment of a four-part TechTarget Global Marketer Services series designed to help technology marketers better understand the unique composition and research preferences of IT buyers across 10 different geographies.

This research brief addresses the types of content that resonates best from market to market. Discover how EMEA and APAC nations agree and differ on content type preferences when researching technology products, solutions and vendors and how you can leverage this information enhance your international marketing strategies. This report will answer the following questions:

  • How important is localized content? Does its importance differ by market?
  • How much progess can marketers make repurposing English language content for international campaigns?
  • Which content assets do users find most valuable: white papers, case studies, trial downloads, etc.?
  • And much more...

Download this report and see how EMEA and APAC IT buyers are shifting their behaviors and turning to online venues for research and engagement with a vendor’s content, messaging, and solutions.

Be sure to read parts one and two of this series,

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