Content priorities and preferences of today’s IT channel management pros

IT channel management pros are tasked with identifying and addressing a wide range of technical challenges for their clients as the universe of products they are selling and servicing continues to expand. This translates into an increased need for these professionals to find the right IT channel management content at the right time, to meet these constantly evolving demands. To help channel marketers maximize the ROI of their content and media, the following infographic illustrates some of the key takeaways and insights they should consider as they deploy their go-to-market strategy. For more information, please contact Peter Larkin.

Infographic detailing IT channel management priorities

Research

2013/2014 Media Consumption Report

2013/2014 Media Consumption ReportContent essentials for technology buying teams worldwide: How buyers are dictating content marketing and sales strategies globally

Case Study

Symantec Global Brand Study

Symantec Case Study

Symantec, a global leader in security, storage and systems management solutions and its agency, GQP, turn to TechTarget
to create a strong brand identity in the business continuity space.

Best Practices

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