Content priorities and preferences of today’s IT channel management pros
IT channel management pros are tasked with identifying and addressing a wide range of technical challenges for their clients as the universe of products they are selling and servicing continues to expand. This translates into an increased need for these professionals to find the right IT channel management content at the right time, to meet these constantly evolving demands. To help channel marketers maximize the ROI of their content and media, the following infographic illustrates some of the key takeaways and insights they should consider as they deploy their go-to-market strategy. For more information, please contact Peter Larkin.