This report highlights the key findings from TechTarget's 2015 Media Consumption report. It provides a complete perspective of the research and purchasing process, the content preferences and the engagement expectations of IT buying teams while offering suggested best practices for technology vendors to leverage in their marketing initiatives.
TechTarget's Vice President for Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about the way Chinese technology buyers conduct research. Learn about the shortage of good vendor content in the China market and the type of materials that marketers can produce to influence Chinese IT pros.
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